Welcome to a weekly commentary where Brent Barootes reflects on current events and industry happenings as it pertains to sponsorship marketing. Please join us and share your thoughts by leaving a comment!
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Worrying
I was with a client last week who was worried—worried that the “big pitch” they had out there was going to go sideways. All I could tell them was to stop worrying. We reviewed every step we had taken. We reviewed the prospect’s objectives, how we proposed to deliver...
Airline Industry – Total Sponsorship Profile
This week, I thought we might look at a single division within the worldwide sponsorship sector. For some, these numbers may be unfathomable. But the reason for looking at them is to illustrate how big this sector truly is. When I started 34+ years ago, sponsorship...
Getting Ahead
Whether you have been in the sponsorship industry for over 34 years like me or you are a newbie, staying on top of new trends, insights, and information is critical for your success. There are lots of ways to stay on top of the industry. Here are a few that are top of...
Tell Your Own Story
We all know storytelling works. We are all aware that stories are engaging. They influence people. They inspire and excite. As authors Dan and Chip Heath illustrate in their research, 63% of presentation attendees remember the stories told, while only 5% remember...
Being Creative
Our sector is focused on creativity. We need to forever be creative—thinking of new ideas, experiences, and opportunities. Who came up with the idea for “deep fried Mars® bars”—now a staple at fairs? Or what about Foam Fest? Sometimes, it just takes a little...