Welcome to a weekly commentary where Brent Barootes reflects on current events and industry happenings as it pertains to sponsorship marketing. Please join us and share your thoughts by leaving a comment!
Join Our Mailing List
Being Creative
Our sector is focused on creativity. We need to forever be creative—thinking of new ideas, experiences, and opportunities. Who came up with the idea for “deep fried Mars® bars”—now a staple at fairs? Or what about Foam Fest? Sometimes, it just takes a little...
The Past Year and the Year to Come!
Unlike most years when I recap the “year that has been” in the last TMC of the year and forecast the future in the first TMC of the New Year, I have changed it up. Last week, I looked at Boxing Day, and presented some thoughts and insights on corporate partner...
Boxing Day
What the heck is Boxing Day and why do we celebrate it? In Britain, a “Christmas box” is a name for a Christmas present. Boxing Day was traditionally a day off for servants when they received a Christmas box from the master. Servants would also go home on Boxing...
Merry Christmas
As I do each year at this time, I want to take this opportunity to wish you, your family, and colleagues a very Merry Christmas! To those who have other spiritual celebrations at this time, including the Jewish, Muslim, Buddhist, Pagan, and Zoroastrian communities,...
Protecting Your Valuables
Marketing is about making you, your brand, product, or service stand out. Sometimes that “differentiation” is worth protecting. That’s when you invest in a trademark! For instance, both our name (Partnership Group – Sponsorship Specialists®) and the name of the event...