Discussion

Join our interactive community as we explore different topics and trends. Our experts will weigh in with their latest thoughts, encouraging an open dialogue and discussion. And, we will point you in the right direction with links to groups and organization that are prominent in the sponsorship marketing industry.

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Why RFPs Don’t Work

Why RFPs Don’t Work

I have an issue with RFPs. It has nothing to do with the winning or losing. It is with the poor writing of RFPs and the process that drive me nuts! I know I am not the only one. I have conferred with folks inside and outside the industry on this! Typically, public...

Storytelling

Storytelling

Last week, I was with a client and chatting about the sales process.  She had already had a couple of discovery meetings with a prospect and wanted to start providing some data on the property. She had prepared a deck with a ton of data. It spoke about how many people...

Successful Activations

Successful Activations

Sponsorship is about interaction. It is about brands providing opportunities for fans (customers, subscribers, donors, users, or whatever you call your audience) that will enhance the experience they expected to have and build a relationship between that brand and the...

Heading in the Right Direction

Heading in the Right Direction

In my role as CEO of Partnership Group – Sponsorship Specialists®, I have played a leadership role—not only with the company, but also with our clients. A great deal of the time I spend providing our consulting/mentoring and advisory services is around leadership....

Sponsorship Updates

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