Brent Barootes presents at Advertising & Marketing Week! Stay tuned to the event website for session times. Here’s a sneak peak at Brent’s session information:
Sponsorship Today – What It Means to the Marketing World
Today sponsorship and experiential marketing accounts for 29% of planned marketing budget expenditures in Canada according to the 2014 Canadian Sponsorship Landscape Study. Why has this sector exploded for buyers and sellers? What do Canadian think about corporate sponsorship and the brands that engage in it. What role does CSR play in this and how is that changing? This one hour session will touch on the changing world of sponsorship in Canada and how it affects both agencies and brands and what we can learn from abroad. The session will also share proprietary research form the 2014 Consumer Sponsorship Rankings and case studies. Understand further the landscape today, what has changed and how sponsorship can be measured for ROI just like any other channel!