Events Calendar

August – November 2014

CCA Summit 2014
Aug 24 – Aug 26 all-day

Canada’s best and brightest curling minds will gather in Niagara Falls, Ont., in August for the first Canadian Curling Association Summit.
The four-day Summit, scheduled for Aug. 24-27, will feature a blend of workshops, panel discussions and keynote addresses from a cross-section of the Canadian sports industry, all with the purpose of building the sport of curling to even greater heights in our country. There also will be a trade show for curling vendors.

Some of the keynote speakers for the Summit include TSN President Stewart Johnston and our very own President and CEO, Brent Barootes.

SMCC Breakfast Forum – Toronto
Sep 10 @ 8:00 am – 10:00 am

Brent Barootes speaks at SMCC Toronto’s Breakfast Forum!

AUMA Convention 2014
Sep 24 – Sep 26 all-day

Brent presents breakout workshop: Generating New Revenue Channels on Thursday, September 25 at 3:00-4:00pm at the Shaw Conference Centre here in Edmonton.

Municipality Workshop
Oct 20 @ 1:00 pm – 5:00 pm

Don’t miss our exclusive half-day workshop in Calgary, featuring valuable insights tailored to the needs of municipalities and sponsors!

Attending delegates will receive a tool kit featuring the keys to building a municipal sponsorship program including how to get into the business, how to build a case for support in your community and how to engage procurement across all areas of a municipality.

Proudly presented by Chris Reed, Senior Consultant, Partnership Group – Sponsorship Specialists

Prospecting, Proposals and Discovery Workshop
Oct 20 @ 1:00 pm – 5:00 pm

Do you need to create new revenue streams or improve your sales opportunities?  This workshop has been tailored just for you and your bottom line!

This half-day workshop will focus on how to:

      • Dramatically increase sponsorship sales success ratio
      • Look for alternative leads and weed out the weak!
      • Determine the right alignment, fit and influencers
      • Talk less and listen more! Discovery is not a “pitch”.
      • Find out what the sponsor is buying and not what you are selling.

Presented by Seamus O’Keefe, Senior Associate, Partnership Group – Sponsorship Specialists.

Sponsorship Vs. Philanthropy: A Blurred Landscape
Oct 20 @ 1:00 pm – 5:00 pm

Designed for Charities & Not-for-Profits focusing on the ever blurring lines between Sponsorship and Philanthropy in today’s funding landscape.  Step back into the basics and learn how to:

      • Navigate Funders demands, GST and Charitable Tax Receipt issues
      • Maintain integrity of brand and recognition process
      • Understand the differences between philanthropy and sponsorship
      • Use new terminology and learn how corporations are using it
      • Recognize policy to keep negotiations simpler

Proudly presented by Chrystal Robert-Macey, Industry Sector Advisor to Partnership Group – Sponsorship Specialists.

Success in Sponsorship and Life
Oct 20 @ 1:00 pm – 5:00 pm

This half-day workshop will dissect the three key phases of the sponsorship management process; Sales, Servicing and Renewal and identify what you need to do to be a top performer in the sponsorship industry and create financial success for your organization. Components of this workshop will include:

  • How to use systems and time management tools to improve your overall efficiency and effectiveness in this busy and demanding career.
  • How to leverage your natural strengths and emotional intelligence to create powerful relationships with people you work with and those you are selling to.
  • A unique look at each phase of the Sponsorship program cycle and what you need to be doing to create ease and success with your portfolio
  • How to set goals, receive feedback and create positive accountability systems to keep you on track and over-achieving with less stress and greater results!                 

*This session is ideal for professionals who have been managing a program for at least two years and are familiar with the basics of sponsorship. If you are a motivated go-getter who wants to succeed in your career, then this session will give you an advantage over the competition and set you up for success! 

Proudly presented by Diane Lloyd, Founder and Executive Coach, Inspired Results Group and Industry Sector Advisor to the Partnership Group – Sponsorship Specialists.

10th Annual SMCC Western Sponsorship Congress
Oct 21 – Oct 23 all-day

Since 2005, the SMCC Western Sponsorship Congress™ has provided professional development and networking opportunities that have focused on a range of sponsorship related topics from inventory development, prospecting, branding, designing proposals, technology, communications, case studies and insights from properties and corporate sponsors.

This two day conference – held annually in October in Calgary, Alberta – is one of the largest sponsorship focused events in Canada.

The Congress hosts 250 registered delegates and speakers from across North America. They represent a cross section of corporations and small businesses that invest in sponsorship, non-profits and charities, sports organizations (professional and amateur), all levels of government and advertising, communications, public relations and sponsorship agencies.

Sponsorship Boot Camp (The Sponsorship Report)
Nov 3 all-day

For sponsorship-seekers, the most important day of your year

This one-day workshop is tailored for professionals responsible for revenue-generation in public or not-for-profit organizations. You will acquire the skills needed to take an organized, professional approach towards designing, marketing and selling your sponsorship program. You will be guided by Bernie Colterman, one of Canada’s finest sponsorship educators. This unique workshop has helped hundreds of professionals take a more strategic approach towards sponsorships. It takes you through a proven, end-to-end design and sales process that has been used to generate more than $25 million in sponsorship revenue.





Sponsorship Week – Toronto ON
Nov 3 – Nov 7 all-day

Unfamiliar with Sponsorship Week? It’s two powerful workshops and one dynamite professional development conference held every fall at Toronto’s Grand Hotel and Suites. You may register for any one of the workshops or the conference, or bundle them together for the most powerful sponsorship learning opportunity anywhere.

Here’s what’s coming up and where to find out more:
November 3: The Sponsorship Boot Camp ( html)
November 4-5: Sponsorship Toronto ( November 6: The Municipal Forum on Sponsorship ( municipalities.html)

Want to know more? Call us at 705-653-1112 or email 

Sponsorship Events

» See all 2014 events.

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