Events Calendar

November 2014 – April 2015

Sponsorship Boot Camp (The Sponsorship Report)
Nov 3 all-day

For sponsorship-seekers, the most important day of your year

This one-day workshop is tailored for professionals responsible for revenue-generation in public or not-for-profit organizations. You will acquire the skills needed to take an organized, professional approach towards designing, marketing and selling your sponsorship program. You will be guided by Bernie Colterman, one of Canada’s finest sponsorship educators. This unique workshop has helped hundreds of professionals take a more strategic approach towards sponsorships. It takes you through a proven, end-to-end design and sales process that has been used to generate more than $25 million in sponsorship revenue.





Sponsorship Week – Toronto ON
Nov 3 – Nov 7 all-day

Unfamiliar with Sponsorship Week? It’s two powerful workshops and one dynamite professional development conference held every fall at Toronto’s Grand Hotel and Suites. You may register for any one of the workshops or the conference, or bundle them together for the most powerful sponsorship learning opportunity anywhere.

Here’s what’s coming up and where to find out more:
November 3: The Sponsorship Boot Camp ( html)
November 4-5: Sponsorship Toronto ( November 6: The Municipal Forum on Sponsorship ( municipalities.html)

Want to know more? Call us at 705-653-1112 or email 

Mount Royal University Presentation
Nov 3 @ 11:00 am – 12:20 pm

Brent Barootes presents to fourth year students at Mount Royal University on Sponsorship – Current Issues and Trends in Sports and Recreation.  Private Event.

Sponsorship Toronto (The Sponsorship Report)
Nov 4 – Nov 5 all-day


More than 20 of the top sponsorship professionals from across North America will gather for an exclusive, intimate opportunity to share best practices in sponsorship activation.

Presenters and sessions include

Josh Epstein, Director of Marketing at Newport Sports Management Inc. What defines the digitally-savvy athlete? How can sports properties leverage the social media skills of their members? What are the risks and limitations that sponsoring brands must be prepared to accept?

Corey Evans, Manager, Sponsorship, Community Investment and Experiential Marketing WestJet. WestJet’s distinctive corporate culture is one of the foundations of its success. Learn how WestJet’s sponsorship programs support that culture.

Keith Taylor, Director, LBG Canada East, SiMPACT Strategy Group. Learn how leading companies demonstrate the value of their community investments and integrate community investment decision-making and measurement into their organizations.

Jody Larose, Jody Larose Sponsorship & Marketing Alliances. Jody hosts Pimp My Deck! It’s a hands-on makeover session for your sales deck that can’t be missed.





Municipal Forum on Sponsorship (The Sponsorship Report)
Nov 6 all-day

The 4th Annual Municipal Forum on Sponsorship will tackle key issues that are impacting municipal sponsorship programs today. The forum is designed specifically for middle to senior managers from municipalities and other public institutions who are currently involved in or considering Sponsorships, Naming Rights or Advertising as a source of revenue. Your session leader is Bernie Colterman, Managing Partner of the Centre of Excellence for Public Sector Marketing and one of North America’s leading experts on municipal sponsorship.




AFP Victoria National Philanthropy Day
Nov 18 @ 4:30 pm – 6:45 pm

Brent Barootes will be speaking.

SMCC Calgary Breakfast Forum
Nov 20 @ 8:00 am – 10:00 am

Brent Barootes will be presenting at this Calgary breakfast forum.

AFP Greater Toronto Chapter Congress
Nov 24 – Nov 28 all-day

Brent Barootes will be attending.

Sport Events Congress 2015
Mar 30 – Apr 2 all-day

The Canadian Sport Tourism Alliance is a tourism industry led organization that promotes sport tourism as an economic development initiative at the community level.  The CSTA services over 400 members across Canada, including 140 municipalities, 200+ national & provincial sport, multi-sport and major games organizations and variety of other sport and tourism industry partners.  Sport tourism is the fastest growing segment of the tourism industry with approximately $3.6 billion in annual spending.

For more information contact:

Rick Traer, CEO, Canadian Sport Tourism Alliance
Tel: 613-688-5843

CCAE Workshop Presentation – Toronto
Apr 22 all-day

Brent Barootes presents the following full day workshop to the Canadian Council for the Advancement of Education:

Building More Revenue from Different Channels

This full day session is designed for Senior Development Officers and VP / Director level advancement and Alumni Relations staff as well as event staff. It will be custom designed to deliver the understanding of the difference between philanthropy and corporate sponsorship and how these factors affect cultivation and proposal development. The session will review and position the need for cultivation and discovery session and how these events differ in questioning from the traditional philanthropy cultivation process. From this the session will deliver the paradigm shift of corporate sponsorship proposal development versus the traditional philanthropic ask.

Those in attendance will leave the day with a clear understanding of the difference between philanthropy and sponsorship and how that affects their Alumni or Advancement departments. It will then provide take away tools that can be put into practice the next day on corporate discovery sessions and proposal development.