Brent Barootes presents at Advertising & Marketing Week! Stay tuned to the event website for session times. Here’s a sneak peak at Brent’s session information:
Sponsorship Today – What It Means to the Marketing World
Today sponsorship and experiential marketing accounts for 29% of planned marketing budget expenditures in Canada according to the 2014 Canadian Sponsorship Landscape Study. Why has this sector exploded for buyers and sellers? What do Canadian think about corporate sponsorship and the brands that engage in it. What role does CSR play in this and how is that changing? This one hour session will touch on the changing world of sponsorship in Canada and how it affects both agencies and brands and what we can learn from abroad. The session will also share proprietary research form the 2014 Consumer Sponsorship Rankings and case studies. Understand further the landscape today, what has changed and how sponsorship can be measured for ROI just like any other channel!
Stay tuned for more details!
Understanding the Sales Process
Engaging in Discovery Sessions
Step by Step Process to Successful Proposal Development
Our very own Chris Reeder presents SPONSORSHIP 101 on Wednesday, March 25 at 8:30am! Here is his session description:
So you’re considering sponsorship as a revenue stream. What’s involved in building a sponsorship program? What level of revenue might result? What are the tax implications? Drawing from work with blue chip clients and communities across the country, this session will define what sponsorship is—and what it isn’t. Learn how sponsorship differs from philanthropy, and discover the fundamental steps required to build a robust sponsorship program. We’ll also discuss trends in sponsorship and review research commissioned for Canadian consumers that reveals changing attitudes to sponsorship within communities.
DON’T MISS OUT! Click on the link to register today!
This full day sponsorship marketing training workshop will deliver key elements in regards to sponsorship proposal development and discovery sessions. Those attending will learn the important questions to ask corporate sponsor prospects and how these questions differ from the philanthropic questions. The session will ensure delegates understand these questions and their importance.
From this initial knowledge and a quick overview of the sponsorship marketing landscape in Canada, registrants will take this knowledge and understanding to learn how to apply it and build proposals that will sell. The session will present and provide the tools and understanding around successful proposal development formula that has resulted in so much revenue achievement for those that use it.
Facilitated By: Brent Barootes
Brent Barootes has spent over 25 years in the industry developing and delivering profitable sponsorship programs resulting in an above average return on investment for both properties and sponsors. His expertise includes sponsorship valuations and audits, inventory/benefit development, package development, and mentoring of staff and volunteers. Brent has worked in sponsorship consulting with such corporations as Gulf Canada Resources, Solid State Geophysical, Sport Chek, SaskEnergy, Rogers, SaskTel, Smith Insurance, Toshiba Canada, Coca-Cola, SGI, Savon Foods, SaskPower and others. Brent is an accomplished speaker who presents regularly at conferences and seminars across North America on a variety of sponsorship and related topics.
The Canadian Sport Tourism Alliance is a tourism industry led organization that promotes sport tourism as an economic development initiative at the community level. The CSTA services over 400 members across Canada, including 140 municipalities, 200+ national & provincial sport, multi-sport and major games organizations and variety of other sport and tourism industry partners. Sport tourism is the fastest growing segment of the tourism industry with approximately $3.6 billion in annual spending.
For more information contact:
Brent will be speaking at this private event.
Brent Barootes presents the following full day workshop to the Canadian Council for the Advancement of Education.
Participants in this CCAE Workshop will learn about:
- The differences between philanthropy and corporate sponsorship, and how these factors affect cultivation and proposal development.
- The need for cultivation-and-discovery sessions, and how they differ from the traditional philanthropy cultivation process.
- The paradigm shift required in a targeted corporate sponsorship proposal versus the traditional philanthropic “ask”.
Attend this CCAE Workshop to gain:
- A clear understanding of the difference between philanthropy and sponsorship.
- How to adapt Alumni and Development shops to maximize revenue from a variety of channels.
- Take-away tools that can be used the very next day to tailor corporate discovery sessions and proposal development.
Who should attend:
- Vice-President or Executive Director-level advancement leaders
- Senior Development Officers
- Alumni Relations staff
- Event staff
Stay tuned for more details!