Events Calendar

October – November 2014

10th Annual SMCC Western Sponsorship Congress
Oct 20 – Oct 22 all-day

Since 2005, the SMCC Western Sponsorship Congress™ has provided professional development and networking opportunities that have focused on a range of sponsorship related topics from inventory development, prospecting, branding, designing proposals, technology, communications, case studies and insights from properties and corporate sponsors.

This two day conference – held annually in October in Calgary, Alberta – is one of the largest sponsorship focused events in Canada.

The Congress hosts 250 registered delegates and speakers from across North America. They represent a cross section of corporations and small businesses that invest in sponsorship, non-profits and charities, sports organizations (professional and amateur), all levels of government and advertising, communications, public relations and sponsorship agencies.

ARPA Conference
Oct 23 – Oct 24 all-day

Brent Barootes will be speaking both days at the Alberta Parks and Recreation Association Conference.

Sponsorship Boot Camp (The Sponsorship Report)
Nov 3 all-day

For sponsorship-seekers, the most important day of your year

This one-day workshop is tailored for professionals responsible for revenue-generation in public or not-for-profit organizations. You will acquire the skills needed to take an organized, professional approach towards designing, marketing and selling your sponsorship program. You will be guided by Bernie Colterman, one of Canada’s finest sponsorship educators. This unique workshop has helped hundreds of professionals take a more strategic approach towards sponsorships. It takes you through a proven, end-to-end design and sales process that has been used to generate more than $25 million in sponsorship revenue.





Sponsorship Week – Toronto ON
Nov 3 – Nov 7 all-day

Unfamiliar with Sponsorship Week? It’s two powerful workshops and one dynamite professional development conference held every fall at Toronto’s Grand Hotel and Suites. You may register for any one of the workshops or the conference, or bundle them together for the most powerful sponsorship learning opportunity anywhere.

Here’s what’s coming up and where to find out more:
November 3: The Sponsorship Boot Camp ( html)
November 4-5: Sponsorship Toronto ( November 6: The Municipal Forum on Sponsorship ( municipalities.html)

Want to know more? Call us at 705-653-1112 or email 

Mount Royal University Presentation
Nov 3 @ 11:00 am – 12:20 pm

Brent Barootes presents to fourth year students at Mount Royal University on Sponsorship – Current Issues and Trends in Sports and Recreation.  Private Event.

Sponsorship Toronto (The Sponsorship Report)
Nov 4 – Nov 5 all-day


More than 20 of the top sponsorship professionals from across North America will gather for an exclusive, intimate opportunity to share best practices in sponsorship activation.

Presenters and sessions include

Josh Epstein, Director of Marketing at Newport Sports Management Inc. What defines the digitally-savvy athlete? How can sports properties leverage the social media skills of their members? What are the risks and limitations that sponsoring brands must be prepared to accept?

Corey Evans, Manager, Sponsorship, Community Investment and Experiential Marketing WestJet. WestJet’s distinctive corporate culture is one of the foundations of its success. Learn how WestJet’s sponsorship programs support that culture.

Keith Taylor, Director, LBG Canada East, SiMPACT Strategy Group. Learn how leading companies demonstrate the value of their community investments and integrate community investment decision-making and measurement into their organizations.

Jody Larose, Jody Larose Sponsorship & Marketing Alliances. Jody hosts Pimp My Deck! It’s a hands-on makeover session for your sales deck that can’t be missed.





Municipal Forum on Sponsorship (The Sponsorship Report)
Nov 6 all-day

The 4th Annual Municipal Forum on Sponsorship will tackle key issues that are impacting municipal sponsorship programs today. The forum is designed specifically for middle to senior managers from municipalities and other public institutions who are currently involved in or considering Sponsorships, Naming Rights or Advertising as a source of revenue. Your session leader is Bernie Colterman, Managing Partner of the Centre of Excellence for Public Sector Marketing and one of North America’s leading experts on municipal sponsorship.




AFP Victoria National Philanthropy Day
Nov 18 @ 4:30 pm – 6:45 pm

Brent Barootes will be speaking.

SMCC Calgary Breakfast Forum
Nov 20 @ 8:00 am – 10:00 am

Brent Barootes will be presenting at this Calgary breakfast forum.

AFP Greater Toronto Chapter Congress
Nov 24 – Nov 28 all-day

Brent Barootes will be attending.