Events Calendar

Sponsorship Boot Camp (The Sponsorship Report)
Nov 3 all-day

For sponsorship-seekers, the most important day of your year

This one-day workshop is tailored for professionals responsible for revenue-generation in public or not-for-profit organizations. You will acquire the skills needed to take an organized, professional approach towards designing, marketing and selling your sponsorship program. You will be guided by Bernie Colterman, one of Canada’s finest sponsorship educators. This unique workshop has helped hundreds of professionals take a more strategic approach towards sponsorships. It takes you through a proven, end-to-end design and sales process that has been used to generate more than $25 million in sponsorship revenue.





Sponsorship Week – Toronto ON
Nov 3 – Nov 7 all-day

Unfamiliar with Sponsorship Week? It’s two powerful workshops and one dynamite professional development conference held every fall at Toronto’s Grand Hotel and Suites. You may register for any one of the workshops or the conference, or bundle them together for the most powerful sponsorship learning opportunity anywhere.

Here’s what’s coming up and where to find out more:
November 3: The Sponsorship Boot Camp ( html)
November 4-5: Sponsorship Toronto ( November 6: The Municipal Forum on Sponsorship ( municipalities.html)

Want to know more? Call us at 705-653-1112 or email 

Mount Royal University Presentation
Nov 3 @ 11:00 am – 12:20 pm

Brent Barootes presents to fourth year students at Mount Royal University on Sponsorship – Current Issues and Trends in Sports and Recreation.  Private Event.

Sponsorship Toronto (The Sponsorship Report)
Nov 4 – Nov 5 all-day


More than 20 of the top sponsorship professionals from across North America will gather for an exclusive, intimate opportunity to share best practices in sponsorship activation.

Presenters and sessions include

Josh Epstein, Director of Marketing at Newport Sports Management Inc. What defines the digitally-savvy athlete? How can sports properties leverage the social media skills of their members? What are the risks and limitations that sponsoring brands must be prepared to accept?

Corey Evans, Manager, Sponsorship, Community Investment and Experiential Marketing WestJet. WestJet’s distinctive corporate culture is one of the foundations of its success. Learn how WestJet’s sponsorship programs support that culture.

Keith Taylor, Director, LBG Canada East, SiMPACT Strategy Group. Learn how leading companies demonstrate the value of their community investments and integrate community investment decision-making and measurement into their organizations.

Jody Larose, Jody Larose Sponsorship & Marketing Alliances. Jody hosts Pimp My Deck! It’s a hands-on makeover session for your sales deck that can’t be missed.





Municipal Forum on Sponsorship (The Sponsorship Report)
Nov 6 all-day

The 4th Annual Municipal Forum on Sponsorship will tackle key issues that are impacting municipal sponsorship programs today. The forum is designed specifically for middle to senior managers from municipalities and other public institutions who are currently involved in or considering Sponsorships, Naming Rights or Advertising as a source of revenue. Your session leader is Bernie Colterman, Managing Partner of the Centre of Excellence for Public Sector Marketing and one of North America’s leading experts on municipal sponsorship.




AFP Victoria National Philanthropy Day
Nov 18 @ 4:30 pm – 6:45 pm

Brent Barootes will be speaking.

SMCC Calgary Breakfast Forum
Nov 20 @ 8:00 am – 10:00 am

Brent Barootes will be presenting at this Calgary breakfast forum.

AFP Greater Toronto Chapter Congress
Nov 24 – Nov 28 all-day

Brent Barootes will be attending.

AFP Manitoba Presentation
Dec 2 @ 12:00 pm – 1:30 pm

Brent will be speaking at AFP Manitoba’s December 2 Luncheon.  Location to be determined.  Check the AFP Manitoba website for updates!

Successful Networking – Beyond Social Media and Cocktail Parties: (This session will help you to build the confidence and obtain the tools to be a truly successful networker. It will help you to grow your personal and professional circles for success. The session will look at both traditional networking techniques and modern day networking and how the two work together. Go away with confidence to grow your network and have fun while doing it. As a fundraiser, networking is critical. Be able “work the room – virtual or real” and never know you are working!)

AFP Edmonton Presentation
Jan 15 @ 12:00 pm – 4:00 pm

Brent Barootes presents at the AFP Edmonton Luncheon and an afternoon workshop immediately following!  Check the event website for information on how to attend!

Luncheon Session Topic:

Work Life Balance is not a reality… Success comes in work and life when you make it Integrated!

This luncheon address will look at the busy lives of fundraisers and how we are all pulled from so many angles, both a work and home. Everyone talks about trying to “get work – life balance” but is it really achievable? Come hear Brent Barootes present his successful work – life integration philosophy and how this can make your daily routine way less stressful. It is a mindset not a structure and the silos have to go!

Workshop Session Topic:

Securing the Deal – How to Negotiate with Success

Every day we are all sales people. Whether we are selling our kids to wear certain clothing or eat that spinach salad; be it trying to sell our spouse on a three week trip to Europe versus another summer holiday at his parent’s cottage with all his brothers and sisters in remote northern Manitoba; to buying a new car or house; or trying to close the big sponsorship deal for your gala or event. Every day we each negotiate and as fundraisers, we are sales people. We are helping to raise money and in sponsorship we need to often negotiate because it is a business deal. Learn that great negotiation produces two winners not a winner and a loser. Understand the techniques and concepts to successful negotiation and how to apply to your job and your life. This two and a half hour workshop will provide you with the skills and tools to deliver win-win outcomes from all your negotiations!