Presented by: Canadian Sport Tourism Alliance (CSTA)
Presenter: Brent Barootes, President and CEO of the Partnership Group – Sponsorship Specialists®
Overview: The basis to any successful sales business (sponsorship, bidding or negotiating on venues and communities) is knowing what you have to sell. This webinar will provide the registrants with the tools and training to be able to understand what they actually have to sell in their organization that is of value to sponsors. It will show them how to build a sponsorship asset inventory. In fact this interactive webinar will allow us all to work together to identify assets for those participating organizations. From this, you will have the knowledge to understand exactly what you have to sell and be able to then take it to market for incremental revenue generation.
Click here to find out more or to register!
Luncheon Presentation by Brent Barootes:
The Marriage of Capital Campaigns (Philanthropy) with Corporate Sponsorship Marketing Opportunities
With the deluge of capital campaigns presently underway in the greater Edmonton area it is important to understand all the revenue channel opportunities to ensure a successful campaign. Often organizations (and donors and sponsors) view philanthropic giving and sponsorship marketing as separate and alternate opportunities. The questions is… are they? Can they be married? Can they work in unison? Can they deliver exponential revenue opportunities and if so how?
This luncheon presentation will look at case studies of a successful model and some not so successful to answer these questions and show how you and your organization can benefit short and long term from such a marriage.
Followed by an afternoon workshop with Brent Barootes that you won’t want to miss!
Building and Delivering a Sales Culture Within Your Non Profit or Charity Shop
So you are not in sales… you are a fundraiser or development professional! Guess what… you ARE a sales person. You are selling a mission, a belief, a dream, hope or vision. Be that to a donor or for sponsorship dollars, the game is all the same… you are really a sales person.
So with that established, how do you build that sales culture in your organization so it integrates with the rest of the culture of your organization? No one wants to have that aggressive sales closer in their shop… perhaps you need a stewardship style sales person… or the hunter… or the closer. Who are these characters and how do you find them? What are their roles? What can you expect from them… not expect from them?
This workshop will help you and your organization better understand how to be more successful in generating revenue through understand the sales culture from hiring to closing! Practical experience and case study examples will help you and your shop have the right team together to run like a well-oiled machine. Be sure to attend and sell where you fit into the culture… or not!