It’s Christmas Day!
In the world of sponsorship marketing, there are no real holidays. Every day is an opportunity to reach a consumer for a brand through a sponsorable property. Perhaps it is the new NFL mobile game with real sponsors integrated into the online dynamic. Yes, they pay to be there. Perhaps it is the Barbie toy your young daughter received—maybe a remote “sit in it and drive it” Cadillac Escalade. Did GM pay for the rights to be associated with Barbie? Yes, they did. (Hey, and that item really exists. One of my seven-year-old daughter’s friends got one when she was five!)
In the commercialized world we live in, we have basically grown to ignore messaging. Someone told me that the average person receives over 10,000 messages per day from advertisers, sponsors, and retailers. It is all around us. How do we ignore it—or do we? Is it working? I ask these questions because I live and breathe sponsorship marketing. It is experiential, not just another impression message. I am passionate about it.
But today, I rest. I still recognize the messaging. I am still thinking of ways to help our clients get better ROI and my mind is still working. But today, we all need to sit back and enjoy this holiday.
From my personal family and our Partnership Group – Sponsorship Specialists™ family to you and yours, all the best over this holiday season. May 2013 bring you joy, prosperity, and good health—and may you share your blessings with those less fortunate.
These are just one person’s thoughts. Yours are welcomed as well. Please add your thoughts or comments below. Thank you for reading and your feedback.