Fitneff™ Inc. and New Balance recently announced a sponsorship agreement that will see New Balance as the exclusive Official Athletic Footwear and Apparel sponsor of the WalkTop™ Treadmill Desk Promotional Tour. The two brands are joining forces for a North American tour to promote increased physical activity at home and at work.
From March to June 2015, Fitneff™ Inc. will embark on a tour to introduce the WalkTop™, a stylish, light and compact treadmill desk designed specifically to attach onto the majority of popular treadmills currently on the market. New Balance retailer representatives will attend and educate consumers at select events providing fitting expertise and further information about New Balance footwear products and the importance of a customized fit to meet consumer’s needs.
The sponsorship includes grassroots marketing and promotional strategies such as face-to-face demos with consumers, lunch ‘n learns, invitational special events and street promotion executions. The multi-city tour will include stops at specialty fitness retailers; corporations and institutions such as universities and hospitals and community events.
“We’re incredibly privileged to have a global fitness brand as renowned and respected as New Balance sponsor this tour,” remarked Laurel Walzak, co-founder and COO of Fitneff Inc. “With the WalkTop™ treadmill desk and New Balance’s high-performance footwear, we are offering a relevant one-stop shop product experience while simultaneously educating consumers about the problems that extensive sitting and poor fitting shoes can cause and the solutions that can be offered by getting up periodically during the day and walking in the right fitting footwear.”