The Partnership Group provides ongoing consulting to corporations and to small to mid-sized businesses for the auditing and assessment of existing sponsorship programs. Through this service, the Partnership Group can determine which sponsorships are delivering a reasonable return on investment and why. The Partnership Group also provides ongoing feedback and counsel to assist its clients in activating and leveraging their sponsorships as well as negotiating new agreements. In many cases the Partnership Group is hired by an organization to seek out sponsorship opportunities for them to review and select for investment. In this scenario the Partnership Group is often engaged at this point to manage the sponsorship programs. Many organizations are presently looking to have the Partnership Group develop an entire strategic plan for sponsorship that includes meeting overall corporate objectives. This plan would include detailing specific sponsorship and marketing objectives, criteria for sponsoring, and the activation tools and measurement systems that will be used.
Consulting rates are $325.00 per hour or bundled packages of services with a discounted rate. Traditionally these services, depending on specific services provided (see the Corporate Sponsorship Services for more details) can range in investment from $45,000.00 to $150,000.00 or more plus GST and applicable travel costs.