SCENE, Canada’s fastest growing loyalty program with six million members, recently announced sports and active lifestyle retailer, Sport Chek, as its first long-term strategic marketing partner. SCENE is a joint venture between Cineplex Entertainment and Scotiabank.
As part of this strategic marketing partnership, Sport Chek (a banner of FGL Sports Ltd., a wholly owned subsidiary of Canadian Tire Corporation, Limited (TSX:CTC)), Scotiabank (TSX:BNS) and Cineplex Inc. (TSX:CGX), will extend the benefits of SCENE, enabling members to earn and redeem points for products available at more than 180 Sport Chek locations across Canada.
In addition to the program’s long-standing entertainment rewards, SCENE members will have access to premier sporting events, opportunities to meet sports heroes and much more.
Plans are underway for a major national launch in mid-November, using ‘owned assets’ as primary advertising vehicles. This includes signage at over 180 Sport Chek stores across the country, signage and promotional information at more than 1,100 Scotiabank branches, on-screen advertising on Scotiabank ABM machines, extensive pre-show advertising in more than 160 Cineplex theatre locations and targeted offers to SCENE’s six million members. The partners will also use extensive digital advertising channels, including Facebook and Google, to reach their target audience of 14-40 year old customers and young families.