The close of the professional seasons for ‘Country Club Sports’ Golf and Tennis lends itself to a unique examination of the sponsorship activities which impact these sports. In this month’s SPONSORIUM Report these events and the volume of their respective sponsorship activities are highlighted, which indicates a dramatic 64% projected increase from this year over last, using data collected from January through June 2013. This change represents a combined figure of both new partnerships formed (+20%), as well as sponsorship proposals submitted (+44%) to brands.
The highlights from September’s report include:
- Golf and Tennis outpacing other sports in sponsorship
- Literacy-focused projects have increased 13% so far in 2013
- Nearly 35,000 opportunities and partnerships all taking place between January and June (2013) in 145 different countries
Also highlighted in the Report is a breakdown by industry sectors (ie. Financial, Airline/Auto, Telcom/Utility) of how they support specific projects both in traditional Sponsorship and through Corporate Citizenship.
“The SPONSORIUM Report feeds the industry by aggregating what global companies are doing but have never had the opportunity to share and benchmark against. It helps them as they to improve performance either through marketing or by socially impacting their communities.” said Paul Pednault, Founder and President of SPONSORIUM.