Corporate Sponsorship Services

The Partnership Group provides ongoing consulting to corporations and to small to mid-sized businesses for the auditing and assessment of existing sponsorship programs. Through this service, the Partnership Group can determine which sponsorships are delivering a reasonable return on investment and why. The Partnership Group also provides ongoing feedback and counsel to assist its clients in activating and leveraging their sponsorships as well as negotiating new agreements. In many cases the Partnership Group is hired by a company to seek out sponsorship opportunities for them to review and select for investment. In this scenario the Partnership Group is often engaged at this point to manage the sponsorship programs. Many organizations are presently looking to have the Partnership Group develop an entire strategic plan for sponsorship that includes meeting overall corporate objectives. This plan would include detailing specific sponsorship and marketing objectives, criteria for sponsoring, and the activation tools and measurement systems that will be used.

Services delivered to corporate clients include the list below. The Partnership Group can also deliver or customize services not listed here but that may be applicable to your company.

Overall Corporate Sponsorship Consulting
Strategic Review of Existing Sponsorship Program
Strategic Sponsorship Plan Development
Search for Sponsorship Property Opportunities
Acquisition / Contract Negotiations of Sponsorship Property / Naming Rights Opportunities
Sponsorship Fulfillment Delivery
Sponsorship Leveraging and Activation Consulting Services for Profitable ROI
Measurement of Sponsorship ROI Consulting Services
Sponsorship Training and Mentoring Services

For more detailed information on any service please click on the service above.