We live in an age of technology. Surprise! And since 2020 the change in technology, especially in our sector, has escalated at an unprecedented rate. If you as a sponsor or you as a property are not engaging in technology for your sponsorship and activation, you will continue to fall behind on profitable ROI.
In almost every presentation I make, I reference technology as a critical element of any successful sponsorship program. Here are some insights that I often reference…
- We can take what we used to do manually and use software to deliver on it. Many brands and sponsors are now using software to value assets or proposals effectively or efficiently. This saves time and money and gives you a superior product around asset valuation.
- Touchless payment options and access options through bracelets and tags at festivals, events and conferences will allow your guest / patrons to purchase products from vendors directly by their credit or debit card seamlessly and securely while also providing you the data content about who is spending where and how much. And it can also provide vendors / sponsors with possible data information on those who purchase from them.
- The use of QR codes for sponsors to allow then to quickly allow patrons to land on their product using a QR code to take them to an interactive game or purchase page or such to immediately allow them to interact and engage with you and allow you to also gather data legally and effectively about each person who engages with you. Examples of this can be found at Tapple!
- We are presently (and have been for five years) utilizing big data to provide prospecting success to our clients. This delivers empirical data and irrefutable evidence that a specific company should be investing their dollars with your event or program or organization!
- The use of video for everything from demonstrations to proposal presentation to fulfilment reports leverages simple technology. Your video can be narrated or animated, live person or avatars!
- The use of AR (augmented reality) to truly engage event attendees, be that at a sport event, a conference, a gala, a walk / run or festival. AR will allow you to connect through a QR code link (no apps or websites needed) to your audience to engage in customized memorable experiences that they will remember and share with others which deepens the sponsors relationship with the target audience. Some great examples can be found on SOS Charging Stations
I have begun to prepare my updated Sponsorship 101 session for the premier Canadian event professional’s conference next month. My session will include how sponsors can cost effectively engage audiences and delegates and attendees at festivals, events, and conferences through technology that will deliver them positive ROI on their sponsorship investments. It will be happening at GOWEST 23! Check it out!
Integrating technology into your sponsorship programs is probably the hottest topic for 2023!
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