Sponsorship Training and Mentoring Services:
Often the in-house sponsorship person has been “posted” in this position or it is one of several marketing responsibilities such a person may have. Most often they have not been trained nor have a solid understanding of their role, responsibilities or possess the experience or tools to succeed in the position. The following services and products can assist your organization:
Training - Public
Western Sponsorship Congress™
For the past 5 years, the Partnership Group - Sponsorship Specialists™ has been the presenting sponsor of the Western Sponsorship Congress™.
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This annual fall conference is a two-day networking professional development experience bringing together 170+ professionals in the sponsorship industry from across Canada. It is the largest two-day event designed specifically for sponsorship professionals (properties and sponsors) in western Canada.
Visit www.sponsorshipcongress.ca for more details on delegates, presenters, keynotes and panel sessions and how you can get your piece of the sponsorship pie by attending next year's Congress.)
Training - Private
In addition to public seminars, the Partnership Group also delivers private and custom built sponsorship training and workshop modules for both sponsors and properties. These sessions range from one-half to two-day sessions that assists teams or individuals with specific elements in sponsorship.
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These topics have ranged from “Selling Sponsorships – Discovery to Fulfillment”, to “Leveraging Your Sponsorship Investment”. Each session is custom designed to meet the objectives of the client and content is applicable to the client's industry.
Traditionally this service, depending on specific services and complexity of the organization can range in investment from $10,000.00 to $25,000.00 plus GST and applicable travel costs. For private mentoring visit the page on Consulting and Mentoring Services found in the Corporate Services main page or Sponsorship Services for Properties main page.
Other Training Services
In addition to private company and property sponsorship training, the Partnership Group is often engaged to deliver sponsorship workshops ranging from thirty minutes to all-day sessions. These are often held as workshops at a conference; such as an educational conference, an Annual General Meeting, or a development/sales conference.
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In other circumstances, these sessions have been lunch speaker deliveries, or plenary sessions at an event or conference. Organizations who have hired the Partnership Group to deliver such sessions have been Chambers of Commerce, Boards of Trade, Tourism Conferences, Alberta Association of Fundraising Executives, Association of Fundraising Professionals, International Council of Shopping Centers, Alberta Sport and Recreation Council, Tourism Regina and Marketing and Communicators Conferences.
Traditionally this service, depending on specific services and complexity of the delivery can range in investment from $5,000.00 to $15,000.00 plus GST and applicable travel costs.
Sponsorship Retreat Conference Organization and Facilitation:
As properties become savvier in their programs they are beginning to understand the important value of sponsor retreats and sponsor conferences. These essential events for large and small properties will result in stronger sponsor to property and sponsor to sponsor relationships ensuring long term partnerships for the property. They do not have to be costly to deliver or extravagant, just results oriented.
This service of planning and delivery by the Partnership Group ranges in investment, depending on objectives and estimated time of preparation and facilitation, from $15,000.00 to $65,000.00 plus GST and applicable travel costs. This investment is for services provided by the Partnership Group and does not include venue rental, food and beverage, additional speaker costs or overnight accommodations where and if applicable.
Mentoring Services
Working in a group training scenario or small group / one on one mentoring approach the Partnership Group assists sponsors to build internal capacity.
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This training and mentoring can be in areas such as measurement, fulfillment, property searches, proposal review, negotiation and overall sponsorship mentoring. Depending on the intricacy of the training and mentoring, the number of hours needed and objectives these services can be bundled into a package ranging from $15,000 to $85,000 + GST. Alternatively hourly services can be delivered at a rate of $325.00 per hour + GST. Plus applicable travel expenses
