Corporate Marketing Strategy

RELATIONSHIP MARKETING: Maintaining strong customer relationships that has been earned through providing an excellence in service has given the Partnership Group a value-added enhancement that is central to the company's growth strategy. This philosophy has generated repeat business from satisfied customers, and is the engine that drives corporate growth. The Partnership Group recognizes the benefits of maintaining strong relationships through customer and supplier referrals.

EVENT MARKETING: The primary marketing tool for the Partnership Group is the Western Sponsorship Congress which is staged annually in Calgary. This event provides the Partnership Group with an excellent opportunity to achieve a number of its marketing goals, namely;

• A heightening of the corporate profile of the company through the use of a variety of mediums; these would include media, internet and word-of-mouth.
• A signal that the Partnership Group is an industry leader that is on the move.
• Creating an awareness of the services provided by the company within a pre-qualified prospect base.
• Providing credibility to the marketplace as the primary sponsor and organizer of this highly acclaimed annual event.
• Demonstrating that the company is truly committed to the growth of existing and potential clients through the sharing of knowledge, expertise, and information; along with offering the latest trends in sponsorship to both new and potential clients.
• Using the event as an opportunity to remind former and potential customers that the Partnership Group is still active.
• Leveraging a variety of secondary relationship and partnership building opportunities.
• Stimulating word-of-mouth advertising through satisfied conference attendees, a method which has been found to be highly effective.

NETWORKING: Our corporate executives typically pursue networking opportunities through active involvement in Professional Associations such as AFP, Rotary International, Chambers of Commerce, sports associations, sponsorship associations and other professional organizations. Networking allows for natural opportunities to meet key people and to develop relationships with decision makers and individuals that represent select circles of influence.

WEBSITE: The Partnership Group Website generates a significant number of new leads. Internet marketing through website development, search engine optimization, and other electronic marketing strategies are ongoing activities for the Partnership Group.

ELECTRONIC NEWSLETTER: The Sponsorship Update is circulated to an ever growing distribution list as a valued-added enhancement to client relationships. The Sponsorship Update offers a subtle, non-threatening forum to keep the name Partnership Group in front of existing and potential clients.