Are you a good manager or do you work for one? There is management of people and management of product. I used to regard my account list as a major management role. I had to manage the people that represented the clients (who are all different) as well as the folks within our organization who made the sponsorships happen—the support staff for the proposals and the folks who delivered activations. Account management is just as tough as being a manager with direct reports.
So, what makes a good or great manager? Traditional research and thinking estimates that it takes about ten years to become a capable or good manager. According to a Gallup poll, about 83% of people presently working in management roles are not qualified. That is scary!
In my world, you manage (as noted above) things like tasks, processes, programs, activations, and engagement, but people managers really need to be leaders. This is where the difference exists as far as I am concerned. Without leadership skills, you cannot be a manager of people like direct reports. Some leadership comes naturally, but much of it is taught and trained. Failure to teach and train your prospective and existing leaders/managers means they will fall into the 83% group that are truly not competent to manage!
hroughout the beginning of this year, I spent some time with different clients and industry leaders and asked them about managers and leadership. I want to share with you some of what I learned—some thoughts on what makes a great manager/leader.
- Leaders develop and motivate others.
- Leaders provide visioning, strategic thinking, and alignment.
- Leaders are adaptable, and have self-confidence as well as resiliency.
- Leaders communicate well, handle conflict well, and demonstrate as well as practice social and emotional intelligence.
- Leaders are good at problem solving, as well as planning and organizing.
- Leaders are creative and innovative.
If you aspire to be a great leader and manager or want to be led by one, try to embrace the attributes noted above.
Please remember to stay HIMPS! (Healthy, Isolate when possible, Masked, Physically distanced, and Safe!).
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