Sun Life Financial Creates Retirement Playbook Sponsorship

Sun Life Financial has teamed up in an enhanced sponsorship with the Canadian Football League (CFL) and the Canadian Football League Players’ Association (CFLPA) to offer financial planning and career seminars to all players across the eight teams. This marks the first time the CFLPA has partnered with a financial services organization to provide athletes with potential career opportunities for life after football. Additionally, Sun Life will also be offering all CFL players access to its award-winning financial tools and calculators.

The CFLPA partnership is in addition to a two-year sponsorship extension
that Sun Life has signed with the CFL, which will continue the association
of two strong Canadian brands straight through the 2013 season. Player
jerseys and a portion of the end zone signage will feature the Sun Life logo
during the CFL playoffs as well as the 100th Grey Cup game – this year
being held in Toronto.

“CFL athletes share the same concerns as other Canadians when it
comes to saving money and planning for their retirement,” said Mary
De Paoli, Executive Vice-President and Chief Marketing Officer, Sun
Life Financial. “We’re excited to expand our relationship with the CFL
to include the CFLPA so we can offer tailored financial guidance to their

In addition to financial planning seminars, Sun Life’s career seminars will
give players the opportunity to learn about becoming a Sun Life advisor
once they step off the field.

“The CFLPA’s new partnership with Sun Life really gives the players
another dimension to life after football,” said Mike Morreale, President,
CFLPA. “As players, they are worried about what’s happening on the field
and don’t always think of life after they retire from the game. By Sun Life coming right into the locker rooms to provide financial planning assistance and career opportunities, it will help many players successfully plan for their future.”

“We’re excited to be expanding our partnership with Sun Life in a way
that has great benefits to our players,” said CFL Commissioner Mark
Cohon. “Our players are deeply rooted in the communities in which they
play, with many of them working in the off-season. This partnership
provides them with additional opportunities and tools to help them be as
successful off the field, as they are on the field.”

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