Sportcology – Sponsorship Activation Part 3

Now available: The November 23, 2013 episode of “Sportcology with Olympian Jungle Jim Hunter” and Sponsorship Marketing on the FAN 960 hosted by Jungle Jim Hunter, featuring Seamus O’Keefe of the Partnership Group – Sponsorship Specialists™. November 23, 2013...

Sportcology – Sponsorship Activation

Now available: The November 9, 2013 episode of “Sportcology with Olympian Jungle Jim Hunter” and Sponsorship Marketing on the FAN 960 hosted by Jungle Jim Hunter, featuring Seamus O’Keefe of the Partnership Group – Sponsorship Specialists™. November 9, 2013 Show...

Never in a Silo

Sponsorship is an integrated marketing medium. I am not sure how many times I have had to say this, and still it needs repeating. I see it too often-brands buy sponsorship and think it is a stand-alone product. It will do all the things you want-create reach and brand...

Sportcology – Why a Sponsorship Policy is Important

Now available: The June 1, 2013 episode of “Sportcology with Olympian Jungle Jim Hunter” and Sponsorship Marketing on the FAN 960 hosted by Jungle Jim Hunter, featuring Chris Reed of the Partnership Group – Sponsorship Specialists™. June 1, 2013 Show Notes (topics...

Driving Sponsorship Activation

Yes, it continues to be the buzz word. Activation! Sponsorship marketing is all about activation. I recently spoke to the Board of Directors at BC Soccer. When we broached the topic of “sponsorship activation,” the board members had the right questions. What is it?...