School is Back In… Learning Abounds

Every year at this time, we feel that we are settled back into routine. The summer is over, the kids are back in school, and all those holidays we had to cover for (and catch-up we had to do when we returned from holidays) are complete. As the kids return to school,...

Consumer Sponsorship Rankings 2013

Last week at the SMCC Western Sponsorship Congress™, more top line content was released from the CSR 2013 (Consumer Sponsorship Rankings). This research by the Partnership Group – Sponsorship Specialists and REPUCOM provides exclusive proprietary knowledge and...

Why Research Matters

The Consumer Sponsorship Rankings 2013 (CSR 2013) are presently being assembled and tallied. This exclusive study involving over 2,000 randomly selected Canadians is unequivocally the standard in unbiased consumer research on sponsorship in Canada. There are no...