Jun 20, 2013 | Sponsorship Update (in the news!), Sports
The National Hockey League, CBC Hockey Night in Canada and Kraft announced this week the wait is over for fans in the Ontario township of Stirling-Rawdon, the winner of Kraft Hockeyville. After the postponement of last year’s game, hockey enthusiasts will have the...
Nov 1, 2012 | Sponsorship Update (in the news!)
Marketingmag.ca reported recently that CBC has tapped Jim Kozak as director of sales, Olympics and sports partnerships. Kozak, previously director of consumer promotions at Kraft Canada, will oversee sales for a number of the public broadcaster’s big name sports...
Jun 28, 2012 | Sponsorship Update (in the news!)
Bell Media and CBC/Radio-Canada are abandoning a joint effort to bring the 2014 Olympic Winter Games and 2016 Olympic Summer Games to Canadian viewers. But the cash-strapped CBC says it still might muster a solo bid for what is typically one of the world’s...
