Jan 4, 2011 | Tuesday Morning Commentary, Weekly Commentary
Here’s a question: Is it about the cash or the cause? Where do we draw the line? Lancet, one of the world’s most influential medical journals, accused UNICEF Canada of selling out its values by allowing candy giant Cadbury to use its logo to sell Halloween candy....
Nov 2, 2010 | Naming Rights, Tuesday Morning Commentary, Weekly Commentary
A week ago CIBC and VISA announced their committed partnership to the World Cup of Soccer in Brazil in 2014. CIBC is beginning to push the envelope as they encroach on the BMO territory of “owning soccer” in Canada. As was done by BMO after the 2010 World...