Is it the Cause?

Sponsorship marketing is a big business. It includes naming rights on buildings and events at one end, and sponsorship of the local chess club at the other. It can involve presenting or title status, signage, or product sampling. It may also interact through cause...

Canadian Tire Supports Local Tragedy

As reported by Kristin Laird with Marketing Magazine earlier this week, Canadian Tire has pledged $50,000 to help rebuild a Toronto playground that was destroyed by a fire over the weekend. Jamie Bell Adventure Park consists of a large wooden castle and play area that...