NHL Brand Value

A few weeks back after the NHL lockout was settled, David Friend wrote an article about how the NHL would lose more than $300 million in brand value as the lockout loses fans. patHe cited Brand Finance, a consultancy that tracks the value of brand names in the real...

Sportcology – Is the NHL Lockout Reeking Havoc on Sponsorship?

Now available: The December 15th , 2012 episode of “Sportcology with Olympian Jungle Jim Hunter” and Sponsorship Marketing on the FAN 960 hosted by Jungle Jim Hunter, featuring Brent Barootes of the Partnership Group – Sponsorship Specialists™. December 15th, 2012...

Northstar Research Examines Hockey in Canada

A new study from Toronto’s Northstar Research Partners is providing insight on how fans of all ages perceive both the NHL’s on-ice product and its advertising partners, particularly during the peak playoff period. The results are based on a series of focus groups...