Jul 17, 2012 | Tuesday Morning Commentary, Weekly Commentary
What is the richest game in town? Who takes in the most cash from sponsorship? Recently on the Jungle Jim Hunter Radio Show where the Partnership Group – Sponsorship Specialists™ presents the “Business of Sport” each Saturday morning, Chris Reed, a senior consultant...
Jun 28, 2012 | Sponsorship Update (in the news!)
Bell Media and CBC/Radio-Canada are abandoning a joint effort to bring the 2014 Olympic Winter Games and 2016 Olympic Summer Games to Canadian viewers. But the cash-strapped CBC says it still might muster a solo bid for what is typically one of the world’s...
Apr 14, 2012 | Audio Blog
Now available: The April 14th , 2012 episode of “The Business of Sport” and Sponsorship Marketing on the FAN 960 hosted by Jungle Jim Hunter, featuring Brent Barootes of the Partnership Group – Sponsorship Specialists™. April 14th, 2012 Show Notes (topics discussed)...
Aug 2, 2011 | Selling, Sports, Training
Who says you can’t measure ROI on a sponsorship investment? People who think that are crazy! As long as you know why you invested in the sponsorship, and had goals and objectives, you can measure outcome. Dow Chemical predicts that, through the use of its Olympic...