The Business of Sport – The Power of Olympic Sponsorships

Now available: The April 14th , 2012 episode of “The Business of Sport” and Sponsorship Marketing on the FAN 960 hosted by Jungle Jim Hunter, featuring Brent Barootes of the Partnership Group – Sponsorship Specialists™. April 14th, 2012 Show Notes (topics discussed)...

The ROI of Sponsorship Investment

Who says you can’t measure ROI on a sponsorship investment? People who think that are crazy! As long as you know why you invested in the sponsorship, and had goals and objectives, you can measure outcome. Dow Chemical predicts that, through the use of its Olympic...