Converting the Sale

It is one thing to work hard and move business forward. We all appreciate the folks in our organizations in the revenue development area (development officers, fund raisers, sponsorship managers, account executives, and many others) who are fantastic at networking,...

Sponsorship versus Donation

About six weeks ago, the Calgary Public Library and Chinese state-owned oil and gas giant CNOOC (see-knock) announced a $1.5 million dollar gift! Obviously, CNOOC wanted it referred to as a gift and I am sure the library did as well. But it wasn’t a gift! It was...

Consumer Sponsorship Rankings 2013

Last week at the SMCC Western Sponsorship Congress™, more top line content was released from the CSR 2013 (Consumer Sponsorship Rankings). This research by the Partnership Group – Sponsorship Specialists and REPUCOM provides exclusive proprietary knowledge and...

SMCC Western Sponsorship Congress 2013

While many of you across the continent read this, about 250 people will be listening to (or sleeping though) my opening keynote at the 9th annual SMCC Western Sponsorship Congress™ in Calgary. This event has been presented by the Partnership Group Sponsorship...

Websites – What to Expect

Today, everyone has a web site. Even my kid owns a domain name in case she decides to start up a business named the “Purple Cat Company.” The big brands and properties all have agencies and staff to build, rebuild, and manage their sites. Of course, they...