Sep 17, 2013 | Tuesday Morning Commentary
We are very lucky in the sponsorship marketing industry. We have access to a plethora of content and information. Canada’s own sponsorship publication The Sponsorship Report is an amazing resource published monthly by Mark Sabourin and his team. It carries all...
Sep 14, 2013 | Audio Blog, Blog
Now available: The September 14, 2013 episode of “Sportcology with Olympian Jungle Jim Hunter” and Sponsorship Marketing on the FAN 960 hosted by Jungle Jim Hunter, featuring Brent Barootes of the Partnership Group – Sponsorship Specialists™. September 14, 2013 Show...
Sep 10, 2013 | Tuesday Morning Commentary
Sponsorship marketing is forever changing. There are always new ideas, new approaches, new innovations, and activation concepts. That is what makes our industry so vibrant and exciting. In the last 12 weeks, we have seen new, renewed, or changed building naming rights...
Aug 29, 2013 | Sponsorship Update (in the news!)
Annually the Saskatchewan Indian Gaming Authority (SIGA) hosts a conference for best practices and professional development for its management from the casinos and operations office. This two day event in Saskatoon features speakers on topics to help build future...
Aug 27, 2013 | Tuesday Morning Commentary
The Consumer Sponsorship Rankings 2013 (CSR 2013) are presently being assembled and tallied. This exclusive study involving over 2,000 randomly selected Canadians is unequivocally the standard in unbiased consumer research on sponsorship in Canada. There are no...
