Content Marketing

Sponsorship and content marketing are a match made in heaven. When I look back to the early days of sponsorship around the “soap operas,” sport, and TV, product and content placement was king. Then we moved to sponsorship being about measurability from a...

Hard Work

Like anything else, the sponsorship marketing industry requires hard work. That goes for our daily jobs, our schooling and professional development, our relationships (personal and professional), pastimes, and hobbies. For us to succeed as individuals and for our...

Measuring Outcome On Investments

When you make a sponsorship marketing investment, you need to measure results. Those parameters need to be set prior. As I mentioned a few weeks ago, at the Partnership Group – Sponsorship Specialists, we invest heavily in sponsorship. We are an independent...

Social Media in 2013

I have been in airports and on airplanes a great deal lately. The good thing about all this travel is I have an opportunity to catch up on my reading of magazines, articles and postings about sponsorship, sport marketing and social media. It is all critical to my...

Our Secondary School System and Sponsorship

Stop! We can’t have corporate sponsors in our secondary school system. Corporate sponsors…aghh! They will corrupt the young minds of our children. Corporate sponsors will influence the curriculum. Corporate sponsors cannot be in our school system! And of...