May 3, 2012 | Sponsorship Update (in the news!)
As reported by Sean Pasternak at Bloomberg Business Week yesterday, Scotiabank has again showed their ownership of hockey in Canada. Asked whether he’s a fan of hockey, Canada’s national pastime, Bank of Nova Scotia Chief Executive Officer Richard Waugh reached into...
Apr 5, 2012 | Sponsorship Update (in the news!)
General Motors of Canada took home the Best of Show trophy for its Chevrolet Hockey Helmet Program at the 8th annual Sponsorship Marketing Awards (SMAs). The SMAs were presented Tuesday at the Sponsorship Marketing Council of Canada’s annual conference in Toronto....
Oct 9, 2010 | Naming Rights, Sponsorship Update (in the news!), Sports
It was finally announced on Friday October 8. Not the best kept secret for a building naming, but an important one all the same. The Calgary Flames Hockey Club announced they have signed a deal to call their home arena the ScotiaBank Saddledome. Flames president Ken...