School is Back In… Learning Abounds

Every year at this time, we feel that we are settled back into routine. The summer is over, the kids are back in school, and all those holidays we had to cover for (and catch-up we had to do when we returned from holidays) are complete. As the kids return to school,...

Call for Entries is OPEN!

The 2014 Sponsorship Marketing Council of Canada (SMCC) Sponsorship Marketing Awards (SMAs) are getting ready to roll! Just last week a call for entries for this showcase of Canadian sponsorship was announced.  The (SMAs) recognize the brands and their partners the...

SMCC Western Sponsorship Congress 2013

While many of you across the continent read this, about 250 people will be listening to (or sleeping though) my opening keynote at the 9th annual SMCC Western Sponsorship Congress™ in Calgary. This event has been presented by the Partnership Group Sponsorship...

Conferences

Learning is ongoing. Too often, I see leaders in our industry failing to open their minds to new thoughts, new ways, new ideas, or even just a refresher on the basics. What is worse, I see newcomers, who have truly been in the industry less than three years, thinking...