Things Great Bosses Do

May 21, 2013 | Tuesday Morning Commentary

I am on a 25-day business road trip. I am just back from delivering four workshops in Saskatchewan and heading later this week to Saskatoon to attend the Canadian Sponsorship Forum. Then I speak at the AFP Banff Compass, then off to Vancouver to speak at the...

The Canadian Sponsorship Landscape Study

Apr 9, 2013 | Education

It’s that time of year again—the time for you to participate in a very important survey. Last week, I wrote about the issues with many organizations and their analytics about what brand is worth and how they measure success. Too often, it is about “likely to buy,”...

Know the Difference Between Sponsorship and Philanthropy

Mar 26, 2013 | Training

Yes, there is a difference between sponsorship and philanthropy-a big difference. Still every day, I talk to too many brands and selling properties that don’t know the difference. It is crazy. I hear brands saying that they are donating to a cause or event. Then...

Getting What You Deserve

Jan 8, 2013 | Tuesday Morning Commentary

In Canada, we have some of the best sponsorship marketing programs anywhere in the world. The innovation and creativity of such sponsorship programs as the CBCF’s CIBC Run for the Cure, Timbits Soccer, Enerflex Walk for MS, Chevrolet Hockey Helmet program, Johnson...