Leadership and Innovation

Oct 22, 2012 | Sponsorship Update (in the news!)

Last week a new standard in promotional opportunities was set with a $700,000 promotional prize program for a conference. At the closing of the 2012 Sponsorship Marketing Council of Canada’s (SMCC) Western Sponsorship Congress™, Brent Barootes, president and CEO of...

Learning from the Best

Jun 26, 2012 | Training

Here it is the end of June. It is halfway through the calendar year. It is the end of the traditional school year. That got me thinking. What is in store for our industry from a professional development perspective? Where are budgets and how can we all grow our...

The Business of Sport – SMCC Sponsorship Awards

Apr 21, 2012 | Audio Blog

Now available: The April 21st , 2012 episode of “The Business of Sport” and Sponsorship Marketing on the FAN 960 hosted by Jungle Jim Hunter, featuring Brent Barootes of the Partnership Group – Sponsorship Specialists™. April 21st, 2012 Show Notes (topics discussed)...