Nov 6, 2012 | Tuesday Morning Commentary, Weekly Commentary
If you are a regular follower of this sponsorship marketing commentary, you know my feelings about smart phones and etiquette. You know how I feel about being in social media “just because you have to be there.” And you know how I feel about metrics for measuring...
Oct 4, 2011 | Social Media
OK, so it is an ongoing question. What role do social media and digital marketing play, if any, in sponsorship? You cannot negate the fact that social media and digital marketing are everywhere. You cannot live without them. Either you are engaged, or at the very...
Dec 7, 2010 | Social Media, Tuesday Morning Commentary, Weekly Commentary
OK, so I am now integrated into social media (or sort of). Those who attended the Western Sponsorship Congress™ in Calgary last month will have experienced the Twitter, blog and social media interactions. Over the past 14 months or so, I have written and often spoken...
Sep 14, 2010 | Selling, Training, Tuesday Morning Commentary, Weekly Commentary
In follow up to last weeks’ Tuesday Morning Commentary I needed to look at where we as a company are going in our second decade of existence. This is critical for us as a company but a process each brand and property should look at annually and also long term....
