Sportcology – Canadian Sponsorship Landscape Study

Now available: The August 17 episode of “Sportcology with Olympian Jungle Jim Hunter” and Sponsorship Marketing on the FAN 960 hosted by Jungle Jim Hunter, featuring Brent Barootes of the Partnership Group – Sponsorship Specialists™. August 17, 2013 Show Notes (topics...

The Canadian Sponsorship Landscape Study

It’s that time of year again—the time for you to participate in a very important survey. Last week, I wrote about the issues with many organizations and their analytics about what brand is worth and how they measure success. Too often, it is about “likely to buy,”...