Marco De Iaco

As Vice President of Sales, Sport and Major Events at Tourism Calgary, Marco spearheaded the initiative to develop a proactive and strategic approach to sport event tourism.  Recognized as a best practice model in Canada, the strategy has resulted in the creation of the Calgary Sport Tourism Authority.  A key contributor to the development of Canada’s first municipal sport policy, Marco has led a collaborative city-wide effort to attract more events to Calgary and invest strategically into amateur sport and major events.

He recently served in a leadership capacity to bid for and host the 2012 IIHF World Junior Championship – uniting Calgary and Edmonton for the first time to deliver an event that broke 30-year records for ticket sales, attendance, economic activity, profit, and legacy investments.  He’s also been instrumental in bringing the following high-profile events and initiatives to Calgary: UCI Tour of Alberta, CN Canadian Women’s Open, JUNO Awards, World Water-Ski Championship, Cavalia and the national re-location of Canada’s Sport Hall of Fame.

With 10 years of sales, marketing, event bidding, and executive leadership roles at Tourism Calgary (along with a proven record of creating shareholder value and delivering year-over-year event tourism growth since 2005), Marco is the authoritative source for Calgary and area event bidding knowledge, information, activities, and services for partners, stakeholders and sport and cultural organizations.