The Business of Sport – Sports Sponsorship in Canada

Now available: The March 17, 2012 episode of “The Business of Sport” and Sponsorship Marketing on the FAN 960 hosted by Jungle Jim Hunter, featuring Brent Barootes of the Partnership Group – Sponsorship Specialists™.

March 17, 2012 Show Notes (topics discussed)

  • History of the growth of sports sponsorship
  • Timbits sponsorship example
  • Monies spent in sports sponsorship in Canada
  • Sports sponsorship effectiveness
  • Consumer Sponsorship Rankings
  • Sponsorship Landscape Study
  • Basic rules of sports sponsorship
  • Prospecting potential sponsors
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Running time: 8 minutes

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