Winnipeg Blue Bombers Sign Major Sponsorship Agreements

Earlier this month the Winnipeg Blue Bombers signed major sponsorship agreements with three Manitoba Crown corporations. The deals with the Canadian Football League club include Manitoba Hydro, Manitoba Public Insurance (MPI) and the Manitoba Liquor and Lotteries Corp. Global News reported through a freedom-of-information request that MPI has a three-year sponsorship deal worth $330,000 that will cover transit rides and other transportation needs for home games. A seven-year, $2.1-million agreement with the MLLC entitles the corporation to sponsor the Flight Deck area at Investors Group Field and provide youth and community outreach programs with 36 tickets to each home game. Manitoba Hydro has not disclosed the amount of its deal, but says it received four season tickets in exchange for advertising and promotional material inside the Bombers’ new home at the University of Manitoba. The three Crowns say tickets they receive will not be given to board members, executives or cabinet ministers.