Are there words or phrases you have grown to hate but still use? I know I am cognizant of them, but unfortunately, I am still using some. I often talk about the major “paradigm shift” from philanthropic fund raising to sponsorship revenue generation.
How about the fact that we now have to “unpack” everything? When the heck did that start? Between speakers and in meetings with teams, there is always someone who says, “Let’s unpack that.” I’m not sure if it is a good replacement for “Let’s take a deep dive into that.” Great metaphors, but enough is enough. “Let’s just review that” more instead.
Then there are the folks who tell me to “look” when they really want me to listen. I become confused or think maybe it is they who do not understand the five senses properly—“Look, I am telling you that…!”
And then there is “At the end of the day.” That one drives me crazy. People are saying, “Well, at the end of the day, we will be able to raise more money” or “At the end of the day, our mission will be fulfilled if we do this or that.” It seems that the fascination with the end of the day is there to replace “the bottom line,” which also drove me crazy. But when some idiot actually says, “At the end of the day, when everything is said and done, the bottom line is we will have more money in the bank if we do this or that!” That’s when I lose it!
Of course, we live in a society today that has to be open and transparent. Can you recall a meeting in the past year where at least one person has not said “If we are being open and transparent?” From my experience, the reciter of this phrase (which I am sure replaced the “honest and trustworthy” phrase that was a mainstay of meetings for decades) is usually the least honest, least trustworthy, least open, and least transparent of the bunch! Just my experience!
Last year at the WSC® Alberta Forum during the 5 Minute Pitch®, moderators Jerilynn Daniels from RBC and Christi Cruz from TELUS initiated the audience with Sponsorship Bingo. It was terrific. The players card had all these phrases like “unpack it” and industry phrases like “let’s meet and discuss” or “this has huge impact” or “it’s a great cause,” and when you heard one of the 5 Minute Pitch® panelists use one of these words, you could “dob” that space and whoever got blackout first won some great prizing. Now, that is the way to get rid of these horrible phrases! And Christi and Jerilynn are back with Sponsorship Bingo this year at the WSC® Alberta Forum so be sure to register today!
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