The Decade Unfolds - A Review of 2010 and Look to 2011 - Brent Barootes, Partnership Group - Sponsorship Specialists™

1) Forget Fixed Activation to Rights Ratios - Leverage Measureable ROI to Drive Your Success - Don Mayo, IMI International - Suitable for Sponsors

2) We Puzzle: Activating a Sponsorship Experience... A Property/Sponsor Collaboration - Mark McConnell, Flow Experience Inc. - Suitable for Properties + Sponsors

3) Philanthropy and Sponsorship - Complementary or Contradictory? - Ross Marsh, Ross W. Marsh & Associates - Suitable for Properties + Sponsors

1) The One that Got Away and other True Fish Tales and Case Studies - Judy Haber, Performance Sponsorship Group - Suitable for Properties

2) The Deductibility of Sponsorship Fees vs. Charitable Deductions - Adam Aptowitzer, LL.B., Drache Aptowitzer Professional Corporation - Suitable for Sponsors

3) How to Leverage a Property's Brand and Generate Sponsorship Revenue from the Brand - Paolo Pastore, NBA Canada Inc. - Suitable for Properties + Sponsors

Guerrilla Marketing - How to Activate Sponsors and Drive Traffic for Your Event - Orvel Ray Wilson, The Guerrilla Group Inc.

1) How Social Media Platforms and Tools can benefit Properties and Sponsors - Jason Peck, eWayDirect - Suitable for Properties + Sponsors

2) Connecting People and Celebration: WestJet's Fun 'n Festivals Series - Sara Foster / Alyson Cameron, WestJet - Suitable for Properties + Sponsors

3) Expect the Unexpected: Fully Leveraging Partnerships - Sean Rodman, Royal BC Museum - Suitable for Properties

Discovery Session - Interactive Panel Discussion

1) Innovate or Perish: Cutting Edge Ways to Drive Sponsorship Value & Results in a New Economy - Ian MacGillivray, Oomph! Events - Suitable for Properties

2) Dollars and $ense: Why Sponsorships can Work for any Organization - Ron Podbielski, SaskEnergy - Suitable for Sponsors

3) Web Based Sponsorship Applications Systems : Friend or Foe - Chrystal Robert, Manitoba Lotteries Corporation - Suitable for Properties + Sponsors

1) Taking the "Common" out Sense and Sponsorship - Kim Maclean, KIVA Consulting - Suitable for Properties + Sponsors

2) A Sponsor's Perspective on what a Winning Proposal looks like - John Windwick ATB Financial - Suitable for Properties

3) Delivering Sponsor Results from a National Organization at a Local Level - Sharon Wood / Kate Munoz, Kid's Help Phone - Suitable for Properties + Sponsors

1) Sponsorship Contracts - What You Need to Know to Survive - Steven Indig, Centre for Sport and Law - Suitable for Properties

2) National Sponsorship Study Planning Session - Michael Harker Enigma Research Corporation - Suitable for Properties + Sponsors

3) Let's get real! What's really in it for the B2B Sponsor? - Lucy Railton, Konica Minolta Business Solutions (Canada) Ltd. - Suitable for Properties + Sponsors

1) Closing the Deal - Creating a Sponsorship Deck that Works - Seamus O'Keefe, Partnership Group - Sponsorship Specialists™ & SOK Associates - Suitable for Properties

2) PepsiCo and Hockey Canada - Building a Long Term Partnership - Dale Hooper, PepsiCo Beverages Canada - Suitable for Properties + Sponsors

3) Getting your Prospect to tell you their Secrets - Shelly Smith-Hines, MS Society of Canada, Manitoba Division - Suitable for Properties