PAST PRESENTERS, TOPICS, COMMENDATIONS AND ATTENDEE ORGANIZATIONSThe Western Sponsorship Congress™ has been a valuable experience for attendees in the past. Some of our past presenters:DAVID BARNES - Vice President Corporate Communications Advertising & Sponsorship, AMEX CanadaMONIQUE GIROUX - Senior Director/Community Investment, CIBC Communications & Public Affairs DWAYNE MCKILLOP - President, Continuum Productions Inc. BRAD SHERRIFFS - Sponsorship & Events Manager, Bell Aliant CHRISTOPHER KELLY - General Manager, Hallmark Cards Canada MARY ANN MCKENZIE - Marketing Manager, Best Buy Canada SEAN DURFY - President + CEO, WestJet GEORGE BROOKMAN - President + Chairman, Calgary Stampede JOLAN STORCH - Partner, Macleod Dixon LLP - Sport, Sponsorship + Entertainment Practice Group PATRICK LAFORGE - President + CEO Edmonton Oilers Hockey Club MONIQUE GIROUX - Director of National Sponsorships + Brand Governance, CIBC MICHELLE TETREAULT - Leader, Crisis Communications + Sponsorship, City of Calgary TRACY ADAMS - Senior Partnership and Marketing Advisor, City of Oshawa JIM BRYANT - Events + Sponsorship Manager, XEROX Canada Inc. TONI ENNIS - Manager Corporate Relations Communications SGI TIM MALONEY - Manager, Corporate Sponsorship + Field Marketing, Purolator Canada Ltd. COLIN JARVIS - Manager, Commercial Rights Management, VANOC 2010 Olympic Winter Games RICHARD GOTFRIED - Vice President TRICO Homes JUDY HABER - Senior Partner, Performance Sponsorship Group ROSS MARSH - President, Ross W. Marsh and Associates RICHARD WHITE - VP Brand and SEAN DURFY - President + CEO, WestJet TRACY ADAMS - Senior Partnership and Marketing Advisor, City of Oshawa TONI ENNIS - Manager Corporate Relations Communications SGI COLIN JARVIS - Manager, Commercial Rights Management, VANOC 2010 Olympic Winter Games DEREK MARTIN - President, Atlantic Sponsorship Group MARK MONAHAN - Executive Director, CISCO Systems Ottawa Blues Fest ILONA NIEMCZYK - Toronto and Montreal Fashion Weeks CATHY PITTS - ENMAX, United Farmers of Alberta RAY SRIUBISKIS - Vice President, Canadian National Sportsmen's Shows ADRIAN LEGIN - VP CONEXUS CATHY PITTS - ENMAX, United Farmers of Alberta MARK MONAHAN - Executive Director, CISCO Systems Ottawa Blues Fest MARK STARRATT - Vice President - GMP Private Client GRACE BELMONTE - NOKIA LAUREN ZIV - Tennis Canada ROD GAROSINNO - EnCana Corporation JOHN VIDALIN - VP Corporate Sponsorships - Houston Texans MICHELLE REGAL - Calgary EMS Foundation NANCY ABRAHMSON - Northern Alberta Children's Festival |
Some of our past topics:
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So you've bought it - now what? Activating a Property's full value Negotiation - Effective Tricks of the Trade From Facebook to Twitter and beyond: How will Social Media affect Sponsorship Engaging Customers + Future Prospects: How Sponsorship, PR + Experiential Marketing Can Amplify Your Brand Media Relations Essentials for Sponsorship Pros Companies & Causes: Building Sponsorships that Matter Achieving Branding and Community Relations Through Sponsorship Brand Building Strategies for Sponsored Properties Building Effective Sponsorship Programs for Selling to Events Building sponsorships that drive traffic for sponsors Building Your Property Brand Buying event sponsorships - Is it the right choice for your organization? Community investment in the new world of corporate governance and transparency Connecting community and corporations in meaningful partnerships Corporate Social Responsibility - How to Determine Which Sponsorships Work and Why Delivering on sponsorship promises - Are you fulfilling on the agreement? |
Diversifying the Sponsorship Portfolio Five Minute Pitch - Interactive Panel Discussion Getting outside the Box" - Leveraging cash and In-Kind services in Sponsorships Interpreting Fine Print of Multi Level Sponsor Agreements Investing in Olympic Athletes - Garnering ROI Investing in Sponsorship - A Part of Marketing and Media Mix Keeping It Fresh - Managing Long Term Partnerships Legal Considerations for Sponsorship Agreements - Tips + Traps Managing Multi Year Sponsorship Agreements - Keeping them Fresh and Engaged Managing sponsorship for a major short term festival Marketing a National Event Property in Multiple Markets IT -More to it than Information Technology My Space is Your Space: Social Media + Sponsorship Philanthropy and Sponsorship: Complimentary or Contradictory? Placing a Value on Your Benefits and Inventory Property Naming Rights - More Than a Sign Protecting Your Brand - Legally Speaking, That Is |
Some comments from past evaluation forms:
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• Awesome conference. My favourite year! • Great speakers, nearly every session I attended was incredibly thought provoking • The congress was excellent and I will attend again next year! • First time attending. Well done Thanks! • Time...it's so hard to choose which session to attend. • Thank you for putting together such a useful and informative conference. The variety in workshops and in guests made it both interesting and educational. • Congratulations on another successful event • Over 90% of delegates who completed evaluations in 2008 indicated they would recommend this conference to their colleagues • "Got something out of each session I attended. Very good caliber of speakers" • "Best conference I have attended in years. Amazing! I will be back next year.." • "Well organized, powerful line up of speakers that were available during the conference, not just when they presented!" • "Easy to meet people at lunch - people very friendly and good plugs for speakers, sponsors throughout conference" • "Valued the opportunity to learn from sponsors/donors in what they are looking for in a proposal" • "Liked attention to detail - fabulous 5 minute pitch -was unique and highly effective way to learn" • "Great variety of speakers and diversity of delegate representation" • "Liked the keynote speaker - high quality presenters make your event" • The two minute pitch"(now a Five Minute) "was the best session I have ever been to" • "The Two Minute Pitch"(now a Five-Minute)" helped me to clearly see how others pitched, their strengths and weaknesses and how sponsors are evaluating. This session alone was worth the price of the conference" • "This conference offers the best networking with sponsors and properties I have encountered anywhere" • "I will be back for the openness of speakers and the networking opportunities" • "Every session I attended was exemplary; the choice was great and the speakers awesome" • "This is the best organized and run conference I have attended in years" • "The speakers were right on. Every session allowed me to take home tools to put into practice right away" • "Wonderful learning and networking...make it 3 days!" • "I was able to learn from others experiences, both during sessions and at the social time" • "It spurred many new ideas and concepts for me" • "For the first time ever, and I have been to a lot of conferences over the years, this is the only one where I really felt I got my money's worth. I will definitely be back" • "What was great was that corporate presenters and attendees were open to setting up meetings with properties after the conference" |
Sampling of past Congress attendee organizations:
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2013 World Police Fire Games 2 Planned Events ATB Financial Services Action Sports Ads Alberta Alpine Ski Association Alberta Amateur Baseball Council Alberta Cancer Foundation Alberta Children's Hospital Foundation Alberta Dressage Association Alberta Equestrian Federation Alberta Luge Association Alberta Motor Association (AMA) Alberta Theatre Projects Airdrie Festival of Lights Alberta Alpine American Express Bank of Canada Baseball Alberta BC Lions Society for Children with Disabilities Bell Canada Big Rock Breweries BMO Financial Group Bow Valley College Boys and Girls Club of Edmonton Brandon University Calgary Airport Authority Calgary Chamber of Commerce Calgary Corporate Challenge Calgary EMS Foundation Calgary Health Trust Calgary International Children's Festival Calgary Marathon Society Calgary Philharmonic Orchestra (CPO) Calgary Sport Tourism Authority Calgary Stampede Calgary Stampede Foundation Calgary Vipers Baseball Club Calgary Jewish Community Centre Calgary Zoo Canada Remembers Air Show Canada West Foundation Canadian Breast Cancer Foundation Canadian Cancer Society Canadian Home Builders Association - Alberta Canadian National Sportsmen's Shows Canadian Olympic Development Association Canadian Red Cross Canadian Society of Petroleum Geologists Canadian Sport Centre CanWest Shows Capital Health Region Carter-McRae Events Casinos Regina and Moose Jaw Child and Youth Friendly Calgary CIBC Cisco Systems Blues Festival Citadel Theatre CityTV City of Calgary City of Calgary Parks and Recreation City of Edmonton City of Lethbridge - ENMAX Centre City of Oshawa City of St Albert Concordia University College of Alberta Columbia Bible College Concentra Financial Concorde Group Conexus Credit Union Connect Strategy Group Cornwall Centre - Oxford Properties Credit Union Centre |
Developmental Disabilities Resource Centre Edmonton International Film Festival Edmonton Oilers Hockey Club EnCana Corporation ENERFLEX Supercities Walk for MS - Calgary ENMAX Corporation Enviros Wilderness School Association Family Service Saskatoon Federation of Calgary Communities Folk Arts Council of Winnipeg Inc. Gateway Mall - Red Cliff Reality Grant MacEwan College Globe Theatre GMP Private Client Gordon First Nation Growing Alberta Halton Place Heart and Stroke Foundation Heritage Park Historical Village Hockey Alberta Foundation Hockey Alberta Hockey Canada Houston Texans (National Football League) Imagination Ink Ketchum Canada Inc Kids Help Phone Kirpatrick and Associates Kiwanis Clubs of Calgary Lethbridge Bulls Baseball Club LiveNation MacKenzie Art Gallery Macleod Dixon LLP Manitoba Lotteries Corporation ManuLife Financial MARKETING Magazine McDonalds Restaurants of Canada Ltd McLean & Partners Wealth Management Ltd Metromedia Marketing Inc Millwoods Golf Course Motive Action Multiple Sclerosis Society of Canada Mustard Seed Street Ministry MYNT New Union Ltd. NHL Enterprises NOKIA Canada Northgate Mall - Redcliff Realty Northern Alberta Children's Festival Nygard International Olds College Omega Development Solutions OOMPH! Events Ontario Place Pumphouse Theatre Purolator Canada Ltd Quantum Marketing Queen City Marathon QR77 - Corus Entertainment Race City Motorsports Park RBC Red Deer College Regina and Region Home Builders Association Regina Leader Post Regina Palliative Care Inc Regina Symphony Orchestra Regina Tourism Robin Hood Association Ross W Marsh & Associates Rogers Wireless Ronald McDonald House Calgary Royal Alexandra Hospital Foundation |
SAHO SAIT Polytechnic SAIT Student's Association Saskatchewan Assoc of Rural Municipalities Saskatchewan Gaming Corporation Saskatchewan Motion Picture Association Saskatchewan Gaming Corporation Saskatchewan Government Insurance (SGI) Saskatchewan Parks & Recreation Association Saskatchewan Phys Ed Association Saskatchewan Science Centre Saskatchewan Soccer Association SaskEnergy SaskPower SaskTel SERVUS Place Shastri Indo-Canadian Institute Shelterbox Canada SIMON Brand Ventures Skate Canada - Alberta / NWT / Nunavut Skate Canada - Saskatchewan Social Insider ScotiaBank SportDecision St Albert Children's Theatre STARS Air Ambulance Strateo Consulting Inc Tennis Canada The Phoenix Group The Calgary SCOPE Society Theatre Calgary Toronto STAR Toronto Symphony Toshiba Canada TSN Tourism Calgary Tourism Red Deer Tourism Regina TRICO Homes True Gravity Sports + Entertainment UFA Co-operative Limited University of Lethbridge University of Regina Athletics University of Calgary University of Saskatchewan Vancouver Island Mountain Sports Society VANOC 2010 Winter Olympic Games Vertigo Theatre Victoria Hospice and Palliative Care Foundation VoicePrint Canada Volleyball Canada Watrous and Area Arts Council West Canadian Digital + Orange Door Communications Western Development Museum Western Management Consultants Westerner Park WestJet Winspear Theatre Woods Homes Foundation World Vision Canada XEROX Canada Youth Emergency Shelter Society YWCA of Calgary YWCA Edmonton West49 Whistler Blackcomb Zapwell Communications Group |
