AGENDA
To learn more, click on session titles or presenter names
Please note that sessions and presenters are subject to change due to circumstances beyond the control of the Western Sponsorship Congress. Thank you for your understanding.
Day 1 - Tuesday, October 25
| Time | Activity | Room | Sponsored By |
| 07:30 - 08:30 am | Breakfast + Registration | Foyer | |
| 08:30 - 08:50 am | Welcome + Opening Remarks - Bruce Lee | Chrome | ![]() |
| 08:50 - 10:00 am | Opening Keynote - Brent Barootes |
Chrome | ![]() |
| 10:00 - 10:20 am | Networking Break | Foyer | ![]() |
| 10:20 - 11:15 am | Concurrent Workshop Session (Choose 1 of 3) 1) David Saxby - Ignite the Power of Strategic Alliances to Build Your Market - Suitable for Properties + Sponsors 2) Jim McEwan - Making sponsorship work in a smaller community - Suitable for Properties 3) Judy Haber - Sponsors as Marketing Partners - Suitable for Properties |
Sundance A Sundance B Sundance C |
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| 11:20 - 12:15 | Concurrent Workshop Session (Choose 1 of 3) 1) Mark Hierlihy - Anatomy of Cause Marketing - Suitable for Properties + Sponsors 2) Sean Moffitt - Wikibrands, WikiSponsorships - Reinventing Businesses and Properties in a Fan-Driven Marketplace - Suitable for Properties + Sponsors 3) Tyler Mazereeuw - Selling Solutions vs. Signage - Suitable for Properties |
Sundance A Sundance B Sundance C |
|
| 12:15 - 1:30 pm | Networking Lunch | Chrome | ![]() |
| 1:30 - 2:25 pm | Concurrent Workshop Session (Choose 1 of 3) 1) Ross Marsh - Philanthropy and Sponsorship - Complementary or Contradictory? - Suitable for Properties + Sponsors 2) Christi Cruz - Harnessing Cool: Using Cause Marketing and Social Media to Reach a New Audience 3) Paul Pednault - The Shortest Route to ROI is ROO - Suitable for Properties + Sponsors |
Sundance A Sundance B Sundance C |
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| 2:30 - 3:25 | Concurrent Workshop Session (Choose 1 of 3) 1) Nicolette Harris and Conan Daly - Beyond Sponsorship Rights Fees - Activation using Traditional and New Media for Effective Sponsorship Programs - Suitable for Properties + Sponsors 2) Angela Sarino - How to Keep a 15+ Year Sponsorship Fun, Engaging and Delivering Results - Suitable for Sponsors 3) Christa Costas-Bradstreet - Moving Communities to Action - Suitable for Properties |
Sundance A Sundance B Sundance C |
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| 3:25 - 3:45 pm | Networking Break | Foyer | ![]() |
| 3:45 - 4:45 pm | Chrome | ![]() |
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| 4:45 - 5:00 pm | Closing Remarks | Chrome | ![]() |
| 5:00 - 7:00 pm | Hosted Reception | Chrome | ![]() |
DAY 2 - Wednesday, October 26
| Time | Activity | Room | Sponsored By |
| 07:30 - 08:15 am | Breakfast + Registration | Foyer | |
| 08:15 - 08:30 am | Welcome Back + Opening Remarks - Bruce Lee | Chrome | |
| 08:30 - 10:30 am | Five Minute Pitch™ - Interactive Panel Session | Chrome | |
| 10:30 - 11:00 am | Networking Break | Foyer | ![]() |
| 11:00 - 11:55 am | Concurrent Workshop Session (Choose 1 of 3) 1) John Vidalin - True Partnership Selling - Suitable for Properties 2) Mark Santone - Canada's Game - CBC's Brand, Creating partnerships to market HNIC to advertisers and consumers - Suitable for Properties + Sponsors 3) Richard Gotfried - Can Small Companies compete in the world of Big Sponsorships? - Suitable for Sponsors |
Sundance A Sundance B Sundance C |
|
| 12:00 - 1:15 pm | Networking Lunch | Chrome | ![]() |
| 1:15 - 2:10pm | Concurrent Workshop Session (Choose 1 of 3) 1) Tim Maloney - Strategic Tackling of Sponsorship - Suitable for Sponsors 2) Michael Harker - Consumer Sponsorship Rankings Topline Results - Suitable for Properties + Sponsors 3) Hari Sihvo - The Fundamentals of Sponsorship Negotiation - Suitable for Properties |
Sundance A Sundance B Sundance C |
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| 2:15 - 3:30pm | Digital Marketing & Social Media Panel |
Chrome | |
| 3:30 - 4:00 pm | Closing Remarks + Prize Draws | Chrome | ![]() |
























