Our program is currently under development. As session descriptions are received they will be added to this webpage.
Please click on the session titles for more information.
Please note that sessions and presenters are subject to change due to circumstances beyond the control of the Western Sponsorship Congress. Thank you for your understanding.
Keynote and Plenary Sessions
Interactive Panel Discussion - Five Minute Pitch™
Interactive Panel Discussion - Discovery Session
Interactive Panel Discussion - Digital Marketing and Social Media - How Does It Relate to Sponsorship?
Concurrent Workshop Sessions
Anatomy of Cause Marketing - Mark Hierlihy, C'volution
Beyond Sponsorship Rights Fees - Activation using Traditional and New Media for Effective Sponsorship Programs - Nicolette Harris and Conan Daly, Corus Radio Calgary
Can Small Companies compete in the world of Big Sponsorships? - Richard Gotfried, Corporate & Community Relations - Trico Homes
Canada's Game - CBC's Brand, Creating partnerships to market HNIC to advertisers and consumers - Mark Santone, CBC Revenue Group
Consumer Sponsorship Rankings Topline Results - Michael Harker, Enigma Research Corporation
How to Keep a 15+ Year Sponsorship Fun, Engaging and Delivering Results - Angela Sarino, CIBC
Ignite the Power of Strategic Alliances to Build Your Market - David Saxby, Spark Communications Inc.
Making sponsorship work in a smaller community - Jim McEwan, Funtastic Sports Society
Moving Communities to Action - Christa Costas Bradstreet, ParticipACTION
Philanthropy and Sponsorship - Complementary or Contradictory? - Ross Marsh, Ross W. Marsh & Associates Inc.
Selling Solutions vs. Signage - Tyler Mazereeuw, CFL
Sponsors as Marketing Partners - Judy Haber, Performance Sponsorship Group
Strategic Tackling of Sponsorship- Tim Maloney, Purolator
Harnessing Cool: Using Cause Marketing and Social Media to Reach a New Audience - Christi Cruz, TELUS
The Fundamentals of Sponsorship Negotiation - Hari Sivho, Molson Coors Canada
The Shortest Route to ROI is ROO - Paul Pednault, Sponsorium
True Partnership Selling - John Vidalin, San Francisco 49ers
Wikibrands, WikiSponsorships - Reinventing Businesses and Properties in a Fan-Driven Marketplace - Sean Moffitt, Agent Wildfire