This opening keynote address will set the tone and prepare everyone to be able to play "in the game" for the 2012 SMCC Western Sponsorship Congress™. Brent Barootes will highlight what has happened in the sponsorship industry in 2012 looking at who "popped a six and got to move twice" and those organizations that "slid down the snake versus climbed the ladder". This "free pass card" address will reveal highlights of trends, shifts, great stories of this past year. Brent will then deliver his forecast for 2013. To top it all off, like rolling double sixes, the attending delegates will win big as they will get a sneak preview and highlights of the propriety research from the 2012 Consumer Sponsorship Rankings. This is a must attend session that will provide the platform for the 2012 Western Sponsorship Congress™ and help everyone to get in the game!

 

This session is 2 hours of sellers pitching, sponsors spending AND audience/delegate participation. This unique format will create a mock "pitch and buy" session!

On one side, the sellers will be properties ranging from small non-profits to Arts, Health and Sporting Events. Each presenter will have "five minutes" to present their case and pitch why a sponsor should invest in their property. The properties have the flexibility to target all or any one of the prospective sponsors.

Once all of the sellers have pitched, the buyers will get involved. Each of these industry leading professionals will decide how they will spend the $100,000 mock budget they have to allocate!

Once all of the industry leaders (sellers and buyers) have had their say, the floor is open to delegates for an opportunity to ask any panel member questions, make comments or gain further details.

This session is not to be missed!

Properties/Sellers Sara Leishman - Calgary Folk Music Festival Erin Armstrong - CARE Canada Danielle Tait - Southern Alberta Art Gallery Daniel Person - West Edmonton Mall Mark Stiles – Calgary Flames Hockey Club

Sponsors/Buyers Georgia Dahle - Mr. Lube Canada Sharon Groom - McMillan LLP Ian Kilvert - Panasonic Canada Melinda Kretz – IBM Canada Ltd. Mary Ann McKenzie – Best Buy Canada

 

The key to success in building any partnership is open communication. This begins with a "discovery session". Before any property presents a proposal they must undertake to learn about the potential sponsor. They should sit face to face with the prospect and learn and understand about that prospect and garner knowledge in order to build the "right proposal".

This panel session will demonstrate how to proceed with a discovery session in a mock situation. Moderated by Mark McLoughlin, a Senior Associate at Partnership Group - Sponsorship Specialists™, a series of sponsors will be asked the necessary questions to form a proposal correctly. Mark will simultaneously interview these sponsors and learn about their business, their goals, their reasons for investing in sponsorship and more.

As a brand and sponsor, come understand what other leading Canadian sponsors are looking for and how they evaluate opportunities. As a property come and learn what questions should be asked of any prospect prior to proposal writing and garner knowledge of these specific brands and sponsors.

Panellists
Laurie Rooksby - Royal Bank of Canada

 

With limited resources and increased responsibilities, time is a sponsor's most coveted asset. Properties are frustrated and want more face-time with potential sponsors – they want the opportunity to learn more about the sponsor's brand goals and business objectives in order to build a customized proposal. Sponsors are overwhelmed with calls, emails and unsolicited proposals from properties looking for sponsorship dollars. How does the property break through the clutter and win the game and how does the sponsor decide who to invest the time to play with? This interactive session, led by Tyler Mazereeuw of the CFL, featuring Tim Maloney of Purolator and Angela Gill of Canadian Tire, will highlight the evolution of the buyer-seller relationship and how both parties can develop a process and focused approach that saves everyone a lot of time and energy. The session will also feature candid feedback from brands, agencies and properties across Canada – including things that frustrate them the most. This session will give you insight into how to be strategic to win big in the game of sponsorship, so you’re no longer rolling the dice and hoping for the best.

 

Whether you are a veteran in the business of sponsorship or newly entering this area, this session will provide you with the skills to know what topics should be addressed when negotiating a sponsorship agreement, some essential clauses to include in order to protect your organization, and some common pitfalls to avoid.

 

In the sponsorship arena, no matter how well we plan, we are all vulnerable to a crisis situation beyond our control. On August 1st, 2009, a destructive plough wind struck one of Canada’s largest outdoor music festivals, Big Valley Jamboree, compromising the stage and causing it to collapse. Within minutes the ideal interactive sponsorship setting became the scene of a crisis.

Find out what measures were in place before this game-changing incident in relation to contract clauses, sponsor relations and communication, what was learned from both a human and professional perspective and what changes were made to ensure everyone involved could stay in the game.

 

Challenged by clients to find an activation that worked but faced with a lack of event properties doing sponsorships the "right" way in Atlantic Canada, Sports & Entertainment Atlantic decided to create an event that combined the best of sports, entertainment and sponsorship servicing. From event concept to location to sponsor opportunities, sales and servicing the FIVB Swatch Beach Volleyball Junior World Championships provided SEA with the chance to create a premier sports property. 2,000 tonnes of sand and 2,000 bleacher seats later a downtown parking lot and been transformed into a World Class beach volleyball stadium and 20 brands and 20,000 fans started a love affair with Beach Volleyball

 

Presentation of a mobile ethnography study of brand merchandise in the workplace. Insights into the role and place of branded promotion merchandise in the workplace, and in users lives as the foundation for future opportunities and maximizing activations. Yes, of course...FREE SWAG for the first 50 people in the workshop.

 

Using the background of the 2012 Canadian Sponsorship Landscape Study, the 6th edition of the research, along with trend data from the previous 5 years, this session will provide attendees with an in-depth, data-supported view of the reality and trends facing each stakeholder group in sponsorship in Canada. Particular attention will be given to the meaning of the findings towards future activities, strategies and tactics in sponsorship, as well as considerations to insure the continued prosperity of sponsorship in Canada.

 

Trust is everything. It's what helps to create and maintain your reputation. With it you have success, without it, you will struggle. Trust is energy, speed, engagement, creativity, productivity and profitability. Lack of trust is delays, second guessing and higher costs.

1. Learn the 5 top leadership skills to create trust that engage your people
2. Identify the most significant ways to destroy trust that cause employees to leave
3. Adopt the the real power of TRUST that drives profitability
4. Understand the impact that trust or the lack of trust, has on people & the organizations success.
5. Learn how to 'S.A.M.' people to improving productivity, retention and morale
6. Utilize the two self test templates that drive employee behaviour to high levels of accomplishment

 

The best sponsorship professionals know that "standard" offerings such as logos and banners fail, while creative, customized partnerships are winners. Measurement follows the same rules and there is no standardized formula. Unique measurement solutions must be developed for each individual sponsorship. Panelists in this session will discuss measurement strategies related to popular sponsorship objectives, including lead generation, driving retail traffic, sales, brand image, employee engagement, and hospitality. In today's sponsorship game, there is no sense playing if you're not keeping score!

 

It is a question every charity and non profit must ask itself. What is the difference between the two? Does it really matter which avenue you follow and what are the consequences if you get it wrong? Can you do both together or must you make a choice? Canada Revenue Agency clearly differentiates between these types of support, but do you know the difference and do you know when to use which, or both? The answer could make an important difference to your bottom line!

Back by popular demand, Ross Marsh will lead this all important workshop. It is a must for sponsors, charities, properties and companies to understand fully. Ross will explain the differences, how they impact properties, sponsors, donors and charities and how choose or balance both opportunities for maximum return on investment. Be sure to attend this session with Ross.

This session is targeted to: Properties and Sponsors

 

Hear from World Vision, Canada’s largest international relief and development organization, on their approach and experience in conducting discovery sessions. For properties/sellers, learn how effective discovery sessions can lead to game-changing corporate sponsorship deals. This session will be engaging and practical, and will include hands-on discovery session practice that will get you in the game!

 

Based on the popular what not to wear series, this light-hearted and informative look into the world of corporate sponsorship will leave you full of insight and new ideas on creating proposals that work. In this session, you will learn the new “rules” and walk away understanding what not to pitch to potential funders. Using real examples and recently received proposals, the session will both entertain and inform you on ideas on how to pass "go" and collect as well as stay on top of new trends in corporate sponsorship.