We are sad to announce that today will be the last TMC (Tuesday Morning Commentary). Due to tariffs, struggling still to deal with the post Covid supply chain issues, increased costs and no money in the marketplace for sponsorships, we have decided, at the behest of our Board of Directors, to discontinue the 15+ years of weekly publication of the TMC. Thank you for reading and supporting this sponsorship industry publication and all your feedback and comments over the years.
April Fools. Yes, we will continue to publish for years to come. But the “excuses above” unfortunately are what I keep hearing from sponsorship seeking properties as reasons for not making budgets on their revenue generation. Ugh! Everyone is looking for an excuse because they cannot make budget instead if finding a solution.
For me there are three simple steps for the solution. (Don’t get me wrong, sponsorship revenue generation is not simple. It takes a lot of work, but these are the three simple steps to understand to get there with hard work and due diligence.)
- Know what you have to sell. What types of assets do you have that will help your partner to achieve their goals.
- Build a relationship, a deep relationship. People buy from people they like and trust. Keep building that relationship – it is like a marriage. The hard work starts after the vows.
- Develop a proposal that meets your prospects needs versus just your needs. This has to be a win-win-win (you win getting money, they win by reaching a goal and your audience gets value add) not a “hand out”.
To learn more about these three simple steps and so much more about sponsorships, get registered today for the Western Sponsorship Congress® – Alberta Forum.
And for knowing more about April Fool’s Day… here is what Encyclopedia Britannia (remember getting those) has to say:
April Fools’ Day, in most countries, is the first day of April. It received its name from the custom of playing practical jokes on this day—for example, telling friends that their shoelaces are untied or sending them on so-called fools’ errands. Although the day has been observed for centuries, its true origins are unknown and effectively unknowable. It resembles festivals such as the Hilaria (Tricia please add this link under the bolded Hilaria of ancient Rome, held on March 25, and the Holi celebration in India, which ends on March 31.
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