Apr 4, 2017 | Tuesday Morning Commentary
What a silly question! Of course social media works! So does sponsorship marketing, radio, outdoor, newspaper, TV, and so on. But your expectations need to be realistic. Reality check: You need to know what you are trying to achieve. Then determine the channel or...
Mar 28, 2017 | Tuesday Morning Commentary
There is an old saying, “You get what you pay for.” We all know it well. We bought the cheaper can of soup or laundry detergent and the outcome was less than we desired. Perhaps the soup was saltier than expected, less healthy, or less bountiful in flavour. Perhaps...
Mar 21, 2017 | Tuesday Morning Commentary
Don’t hate me. As you read this, I am on the beautiful Garden Island of Kauai in Hawaii. It is amazing. The sun seems to shine every day. It is peaceful (except for the roosters crowing all day long—another story) and serene. It’s the perfect place to get away from...
Mar 14, 2017 | Tuesday Morning Commentary
It is sometimes hard to describe what I do for a living and what the Partnership Group – Sponsorship Specialists® does. It is especially hard to describe succinctly—in a short enough conversation that someone can understand what we do, and how we can help them or...
Mar 7, 2017 | Tuesday Morning Commentary
Later today, I will take my first trek ever to “The Rock” (and no, I don’t mean Alcatraz!). It will be my first journey to Newfoundland. I am excited for several reasons—firsts are always fun! I am also excited because I have heard so much about the people, the...
