May 7, 2012 | Municipalities
As reported by Jen Skerritt of the Winnipeg Free Press, the City of Winnipeg sponsorship program is not working. A British Columbia researcher has called Winnipeg’s sponsorship program “lacklustre” and said the city has not seen much revenue from...
Aug 25, 2011 | Municipalities
In the last few months Gary Dewar and his team at the City of Edmonton, with support from the Partnership Group – Sponsorship Specialists™, have continued to push forward with securing new sponsorship marketing deals. The ink has now dried and City Council in...
Aug 23, 2011 | Arts and Culture, Event Sponsorship, Municipalities
Just before the July 1 holiday weekend, as fairs, festivals, and cultural events across Canada were ready to hit their peak, Finance Minister Jim Flaherty came right out and said it. He said something that most of us knew, but few listened to the warnings. He spoke of...
Aug 16, 2011 | Municipalities
In late July, Licia Corbella of The Calgary Herald wrote an article about oil and gas company sponsorships of the Energy and Mines conferences in Kananaskis. She noted that neither the Government of Alberta (host of the conference this year) nor the energy companies...
Aug 9, 2011 | Arts and Culture, Municipalities, Training
Someone asked me recently, “Can you run your organization effectively on sponsorship revenue?” I answered, “You can if your assets are of value, but I would not recommend it.”Properties need to diversify their revenue channels. This may mean sponsorship revenue...
Jul 12, 2011 | Municipalities
Tuesday July 12, 2011 I recently read an editorial on municipal user fees by Frank Atkins in Business in Calgary magazine. He wrote about new and upgraded facilities such as hockey rinks, recreation centres and such. He indicated that perhaps the solution is to make...
