Jul 26, 2013 | Naming Rights, Sponsorship Update (in the news!), Sports
As reported by the Associated press yesterday, the Dallas Cowboys announced a multi-year, multimillion-dollar naming rights deal of Cowboys Stadium to AT&T Stadium. Team officials declined to reveal terms of the deal, including cost and how many years are...
Jul 15, 2013 | Naming Rights, Sponsorship Update (in the news!)
The Winnipeg Convention Centre will now be known as the RBC Convention Centre Winnipeg, thanks to a naming rights partnership agreement between the Convention Centre and RBC Royal Bank. As construction begins on the empty parking lot on York Avenue, this recent...
Jul 12, 2013 | Naming Rights, Sponsorship Update (in the news!)
As noted by Steve Milton at The Hamilton Spectator in his article, maybe it’ll be the Doughnut Box. Or the Double-Double. A Dozen To Go? Tim’s House? Or, in November, the Ice Capp? And does the Tabbies’ coach become Cold Stone Kent Austin? Whatever...
Jun 19, 2013 | Naming Rights, Sponsorship Update (in the news!), Sports
Ottawa’s Scotiabank Place will be renamed the Canadian Tire Centre, the team recently announced. Senators owner Eugene Melnyk said the new strategic partnership between Senators Sports & Entertainment and the Canadian Tire Corporation included, but is not limited...
Jun 14, 2013 | Naming Rights, Sponsorship Update (in the news!)
The City of Ottawa announced another coup on their sponsorship program being delivered by Bernie Colterman and his team at Ottawa at the Centre of Excellence for Public Sector Marketing. The new recreation complex under construction in Barrhaven South in Ottawa is now...
May 30, 2013 | Naming Rights, Sponsorship Update (in the news!)
TCU Place, Saskatoon’s city-owned downtown auditorium and convention centre, recently announced it has inked a $2.1-million, 10-year extension of its contract with TCU Financial Group, three years before the existing agreement expires. “Our TCU Financial Group...