Apr 23, 2013 | Social Media
Recently, I read a great article by Ellie Mirman through LinkedIn postings. It was on Hubspot’s inbound marketing blog. It was all about lousy advice on social media. I liked, learned, and thought I would share this week and next some of the top bad pieces of advice...
Aug 14, 2012 | Social Media
OK, so we are all used to the main screen clutter on our mobile devices due to excessive apps. You name it… there is an app for it. I no longer carry plastic “loyalty” cards. Other than my credit cards and driver’s licence, there is no plastic...
Jan 4, 2012 | Social Media
We would like to join and/or connect more deeply with your peers in the sponsorship and marketing community through the Sponsorship Insights Group on LinkedIn. Sponsorship Insights Group (SIG) is the largest online social media community for sponsorship professionals...
Oct 4, 2011 | Social Media
OK, so it is an ongoing question. What role do social media and digital marketing play, if any, in sponsorship? You cannot negate the fact that social media and digital marketing are everywhere. You cannot live without them. Either you are engaged, or at the very...
May 10, 2011 | Social Media
Some may say it is crossing the line between sponsorship and academia. Some may say it is innovative and delivers value to the sponsor, property, stakeholders, clients and constituents. Some claim it adds fodder to educational institutions defending brand infiltration...
Apr 5, 2011 | Social Media, Tuesday Morning Commentary, Weekly Commentary
In a recent edition of Canadian Fundraiser and Philanthropy, Publisher Janet Gadeski presented a great article on demographics. She clearly identified and noted what was found in the HLC New Media research: that traditional donors are not so traditional anymore. The...
