Published June 22, 2015

West Edmonton Mall (WEM) recently announced a five-year partnership with Western Canada’s leading Toyota dealer for the naming rights of their iconic Ice Palace, officially named “The Mayfield Toyota Ice Palace” effective June 15, 2015. As well as being the official naming rights sponsor, Mayfield Toyota Scion is now the exclusive automotive partner of the […]

Published April 8, 2015

Fitneff™ Inc. and New Balance recently announced a sponsorship agreement that will see New Balance as the exclusive Official Athletic Footwear and Apparel sponsor of the WalkTop™ Treadmill Desk Promotional Tour.  The two brands are joining forces for a North American tour to promote increased physical activity at home and at work. From March to […]