Published October 6, 2026

If you are not getting better, you are missing the boat.  We all need to strive to get better at what we do each and every day. Whether that is in our personal or professional lives… we must continue to improve. The world around us, especially in the in the sponsorship marketing industry, is changing […]

Published September 29, 2026

Recently I had conversations with a few clients who feel they are being “used” and that is not what a partnership is all about. Either their prospective partners or existing partners keep asking them for “more”. Ugh… I can relate. As an agency we get it all the time. We as a company share a […]