Chris Reed brings more than 30 years of experience in sponsorship strategy, corporate partnerships, and revenue development across professional sport, charities, municipalities, agencies, and the financial sector.
His career includes nearly two decades with Maple Leaf Sports & Entertainment (MLSE), where he managed multimillion-dollar partnerships across the Toronto Maple Leafs, Raptors, and Toronto FC. He has also held sponsorship leadership roles with BMO Financial Group and several municipal organisations, specialising in sponsorship valuation, naming rights negotiations, and partnership development.
Most recently, Chris served as Advertising & Sponsorship Sales Manager for the Town of Whitby, where he led advertising programs and negotiated major naming rights agreements, including the Fieldgate Sports Complex.
As a Senior Consultant with Partnership Group – Sponsorship Specialists®, Chris supports clients with sponsorship valuation, program audits, proposal development, and partnership strategy.
Outside of work, Chris stays connected to grassroots sport through volunteer coaching with the Whitby Minor Hockey Association and Whitby Iroquois Soccer Club.
