Chrystal Robert-Macey

Chrystal Robert-Macey, B.Ed., is an accomplished Sponsorship Consultant with experience working with both sponsorship buyers and sellers. She is the owner and Principal of The Sponsorship Experience, a consulting venture offering a diverse array of speciality services in the Sponsorship field. Chrystal worked for the Manitoba Lotteries Corporation for 20 years, most notably as the Director of Community Support & Partnerships before she founded The Sponsorship Experience in 2012 to help clients harness the power of sponsorship. As a consultant, her core services include Inventory Valuation; Development and Negotiation of Sponsorship Agreements; Internal/Board Facilitation & Training; Development of Strategic Sponsorship Policy, Goals & Objectives; Program Development Plans; and Activation Planning and Implementation Support. Recently, she has been focusing on one-on-one mentorship programs to help organizations build up their internal sponsorship talent. Over the years, she has built up a diverse client base within the Manitoba market, including sponsors and sponsees; public and private sector clients; as well as for-profit and not-for-profit organizations.